What Makes a Brand Valuable? | Hypebeast Interview w/ Andrew Rossow

This one’s for the real entrepreneurs—the ones in the trenches building something that matters. In this keynote from the BizX conference, I go deep on the real traits of successful business owners: resilience, adaptability, and the relentless pursuit of attention through content. We’re entering a world where platforms like ChatGPT and AI-driven search will dominate how customers find solutions—and if you're not building a brand now, you will regret it later. I break down exactly why social media is the greatest opportunity in modern business history, why building brand is your only protection against commoditization, and why content is no longer optional—it's oxygen. We also dive into pricing your worth, the truth about HR, and how to create engaging B2B content without being boring. This is a direct, no-BS talk for founders, business leaders, marketers, and creators who want to future-proof their businesses and win attention in the modern world.

This one’s a MASTERCLASS for every small biz owner, startup founder, or scrappy team trying to grow with limited resources. I kicked off this keynote with a personal story—my family’s immigrant journey, my days flipping baseball cards, and how I scaled my dad’s liquor store from $3M to $65M without outside capital. 💥 But here’s the truth bomb I dropped: we’re in the single greatest moment for B2B and B2C growth in history—and most of you are asleep at the wheel. Whether you’re trying to land your next big lead or retain your best team members, this episode has you covered. I go deep on why LinkedIn is the most underpriced attention for B2B right now, why TikTok is steroids for B2C, and the one mindset shift that will transform how you treat your employees and grow your brand. 🎯 It’s offense (marketing) + defense (retention). It’s attention + empathy. It’s time to build a real business, not just chase clout. We talk about: My early days hustling lemonade and sports cards The $65M liquor store story Why most of you are sleeping on LinkedIn How TikTok is changing consumer sales overnight The ROI of attention in 2025 What most small businesses get wrong about leadership Why "kindness" and "karma" are winning strategies One-on-ones with every employee: a retention superpower 🎁 Download my free 44-page deck → garyvee.com/attention 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

Today’s video is the “best of” my 1.5 hour Backseat Q&A! So if you missed it, or just wanted to catch the highlights, this video is for you. I talk about taking your side hustle full time, whether or not social media is skill or pure luck, and how to stay consistent making content (and making it viral). Hope you enjoy!

I sat down with my good friend Zarna Garg, and what unfolded was a raw, unfiltered conversation about rejection, resilience, and rewriting your story — even when it feels like the world just slammed a door shut.​ Zarna is one of the funniest, most driven people I know. From stay-at-home mom to touring stand-up comic, bestselling author, and opener for Tina Fey and Amy Poehler, her journey is straight-up bonkers. But the real story here? She just got devastating news — a major network passed on her sitcom — and still showed up with grace, grit, and good humor.​ This episode is for every underdog, every immigrant, every late bloomer, every person who’s ever asked, “Is it too late for me?” Spoiler alert: It’s not. Her story proves it.​ We talk about: 📺 Getting so close to selling a sitcom… then losing it 👩‍👧‍👦 Going from full-time mom to full-blown creator at 45 🧠 Processing rejection without letting it break you 🎤 Why she performs at funerals (yes, really) 🧳 The immigrant advantage — and why Zarna celebrates it 📚 Her new book This American Woman and the wild endorsements on the cover 🧠 Why I hate “imposter syndrome” and how Zarna turned pain into power​ If you need a laugh, a mindset shift, or a hard reset on your perspective — you’re gonna love this one.​ 🎧 Listen. Laugh. Get fired up.​ 📚 Want more Zarna? Her memoir, This American Woman: A One-In-A-Billion Memoir, is out now — a hilarious, heartfelt story of escaping an arranged marriage, finding her voice in America, and launching a comedy career in midlife. It’s a must-read for anyone chasing big dreams. Grab your copy here: 👉 Buy on Amazon 📍 Follow the podcast here first:📌 ⁠@garyveeaudioexperience⁠ 📍 Follow me here:📌 ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter/X⁠ | ⁠YouTube⁠

In today’s episode of The GaryVee Audio Experience, we're sharing a powerful keynote Gary gave at Samsung — all about leadership, adaptability, and thriving in the face of chaos. Gary dives deep into why the old rulebooks for business no longer apply, and how kindness, accountability, and relentless adaptability are now the ultimate competitive advantages. He shares personal stories about his upbringing, building Wine Library into a $65M business, and the hard lessons that shaped his leadership style. You'll also hear his take on the future of marketing, why "interest media" has replaced social media, and why understanding AI isn't optional anymore — it's survival. If you're serious about leading in today's rapidly changing world, this one’s a must-listen. 🚀 We talk about: How to lead without relying on fear Why most companies are underestimating organic social media The real reason attention is today's most valuable currency How to future-proof your leadership in an AI-driven world Why recessions and tough times are opportunities — not setbacks 🔥 Whether you’re a business leader, entrepreneur, or just hungry to stay ahead, this keynote will shift your mindset and sharpen your strategy.