690. It’s Show Business, Baby!

9 October - 1 hour 1 min
Podcast Series Freakonomics Radio

Podcasting started as a niche-nerd pursuit. Now it’s a $9 billion industry. Is that a lot? The strange economics of this thing we do.

 

SOURCES:Jim Bankoff, chairman and C.E.O. of Vox Media.Ben Davis, head of digital at WME.Will Page, former chief economist at Spotify and author of Pivot.Jenna Weiss-Berman, head of Paper Kite Audio and executive producer of Good Hang with Amy Poehler.Jeanine Wright, co-founder and C.E.O. of Liquid Studios (Inception Point AI). 

RESOURCES:"U.S. AI infrastructure buildout is surpassing every prior investment in American history," by Cris Tolomia (Quartz, 2026)."The AMP Accords," (Alliance for Measurement in Podcasting, 2026)."Owl & Co: Global Podcast Econom...

1 hour 1 min

Series Episodes

689. Here’s Why Your Hamburger Just Got So Pricey Playing

689. Here’s Why Your Hamburger Just Got So Pricey

An economist calls America’s beef industry a “miracle.” An antitrust scholar calls it “broken.” Maybe they’re both right?

49 mins

2 October Finished

688. When Is a Bet Not a Bet? Playing

688. When Is a Bet Not a Bet?

That’s the question at the heart of a battle between Kalshi and state gambling regulators. As prediction markets boom, there are other questions, too — about insider trading, market manipulation, and whether the public has turned against them. (Part two of a two-part series.)

50 mins

25 September Finished

687. Are Prediction Markets the Best Forecasting Tool Ever — or Just Another Casino? Playing

687. Are Prediction Markets the Best Forecasting Tool Ever — or Just Another Casino?

The promise is that they can beat the experts at predicting inflation, elections, and FDA approvals. But right now, roughly 90 percent of the action is sports. Is this a future we want to bet on? Stephen Dubner speaks with, among others, the C.E.O. of Kalshi. (Part one of a two-part series.)

48 mins

18 September Finished

How to Be a Double Unicorn, with John Urschel | Better in Person Playing

How to Be a Double Unicorn, with John Urschel | Better in Person

He was thriving in the N.F.L., but then he decided to focus on mathematics — a subject he now teaches at M.I.T. John walks Stephen Dubner through the whole story, teaches him some blocking techniques, and explains why some infinities are bigger than others. If you'd like to see the video version of Better in Person, you can watch it on YouTube or Apple Podcasts.

32 mins

15 September Finished

686. Why Is It So Hard to Find an NFL Quarterback? Playing

686. Why Is It So Hard to Find an NFL Quarterback?

For decades, teams have tried (and mostly failed) to predict which college quarterbacks will thrive in the pros. Is the science finally catching up? Stephen Dubner speaks with a scout, a psychologist, a data warrior, and a Hall of Fame quarterback who nobody wanted.

58 mins

11 September Finished

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