Why do we love IKEA so much?
16 April - 5 mins
Podcast Series
The Hard Shoulder
Ireland is the largest buyer of both moving boxes and red wine glasses in the world when it comes to IKEA stores, the retailer has announced today. But, just what is it about the Swedish retailer that makes it so popular, and makes us want to pass our time building flat pack furniture? Eddie Shanahan is a Retail Consultant, and joins Seán Defoe to discuss the popularity of the store here.
Series Episodes
