Tips On How To Start And Grow A Personal Brand

What’s up, everyone! In this episode, I sit down with Forbes for one of the most complete convos I’ve had in a long time—seriously, we go all the way back to my childhood in Edison, New Jersey, and trace the path from shoveling snow to building VeeFriends. If you’re navigating your own entrepreneurial journey or trying to understand what’s actually happening in marketing right now, this one's for you. We talk about how my obsession with consumer attention has shaped every move I've made—from launching Wine Library TV to writing Day Trading Attention, to building IP with trading cards and animated characters. I open up about why the education system didn’t work for me, how I’m thinking about AI and fake influencers, and why humility and empathy still dominate everything I do. 💥 Whether you’re a corporate exec clinging to outdated media buys or a hungry entrepreneur trying to break through—this is the wake-up call.

The world is changing faster than ever — are you ready to keep up? In today’s episode, I go deep on where I believe technology is heading — and what it really means for business, creators, and human beings. From AI influencers and commoditized creativity to blockchain, IP ownership, and gut instinct, this is one of the most raw, unfiltered breakdowns of the current landscape I’ve ever done. Whether you’re a founder, a marketer, a creator, or just someone trying to figure out where the world’s headed, this episode has the juice. I talk about why kindness is still the killer strategy, why most people overestimate tomorrow but underestimate today, and how the ability to move fast — with intuition — is more valuable than ever. We talk about: 🔥 Why Google Search is dying 🤖 AI influencers and what’s real anymore 🧠 The human gut vs. the brain — and why you need both 📉 The end of traditional social media 💡 Distribution: the most important concept in business 🎭 Why IP is the final game ⚙️ What businesses and CMOs need to understand right now ❤️ Why kindness isn’t just good — it’s practical

You need to put things into perspective and take control of your life. Nobody cares about a Supreme backpack when your health isn't going anywhere... Stop caring and stressing about dumb shit and look at what's important.

Today's video is one of my favorite meetings of the year: meeting with VaynerMedia's interns and answering questions, like what the future of AI in media looks like, and whether or not ChatGPT will take over creative. I talk about how AI is shaping the marketing field, and give my two cents on the best way to improve your skillset to become experts in digital media. Hope you enjoy!

I've said it before—entrepreneurship is a grind, and today’s episode is a masterclass in why. Kass and Mike Lazerow, two people I love like family, just released their new book Shoveling $h!t : A Love Story About the Entrepreneur’s Messy Path to Success*. It’s real, unfiltered, and packed with insights that go way beyond business. We talk about what it’s really like to sell a book from scratch, what surprised them most during the process, and the emotional rollercoaster of launching something deeply personal. But we don’t stop there… We go into parenting, mental health, building purpose, and why most people struggle with going backwards financially. If you’ve ever felt like you’re grinding alone, or wondered if it’s worth it—this is your episode. 💥 You’ll walk away with perspective, motivation, and maybe a little fire in your belly to do what matters! Buy the book now: ⁠https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W⁠  Follow Kass & Mike: Instagram: https://www.instagram.com/kassandmike/  YouTube: https://www.youtube.com/@KassandMike/videos  X: https://x.com/kass_and_mike  Facebook: https://www.facebook.com/kassandmike/  LinkedIn: (Kass) https://www.linkedin.com/in/kasslazerow/ (Mike) https://www.linkedin.com/in/lazerow/ Kass & Mike’s Website: www.kassandmike.com