No More Excuses: The Playbook for the Next 5 Years | GaryVee Aspire Q&A

I've said it before—entrepreneurship is a grind, and today’s episode is a masterclass in why. Kass and Mike Lazerow, two people I love like family, just released their new book Shoveling $h!t : A Love Story About the Entrepreneur’s Messy Path to Success*. It’s real, unfiltered, and packed with insights that go way beyond business. We talk about what it’s really like to sell a book from scratch, what surprised them most during the process, and the emotional rollercoaster of launching something deeply personal. But we don’t stop there… We go into parenting, mental health, building purpose, and why most people struggle with going backwards financially. If you’ve ever felt like you’re grinding alone, or wondered if it’s worth it—this is your episode. 💥 You’ll walk away with perspective, motivation, and maybe a little fire in your belly to do what matters! Buy the book now: ⁠https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W⁠  Follow Kass & Mike: Instagram: https://www.instagram.com/kassandmike/  YouTube: https://www.youtube.com/@KassandMike/videos  X: https://x.com/kass_and_mike  Facebook: https://www.facebook.com/kassandmike/  LinkedIn: (Kass) https://www.linkedin.com/in/kasslazerow/ (Mike) https://www.linkedin.com/in/lazerow/ Kass & Mike’s Website: www.kassandmike.com 

Today’s MicroVee is a powerful reminder that bad advice can lead to great outcomes — if you trust your gut. I sat down with Massimo Marioni from Fortune and shared one of the worst pieces of business advice I’ve ever been given… and how ignoring it helped me build a massive retail business. We also chopped it up about the best advice I got from my dad, why success isn’t about money or titles, and the biggest regret I have from my early 20s. 🎯 Whether you’re 25 or 45, this one’s a must-listen for anyone navigating growth, leadership, or how to actually win long-term. We talk about: 🧠 The worst business advice I ever got — and how I flipped it 🤝 The lesson from my dad that changed my whole career 💬 Why kind candor is the missing piece in most businesses 🎯 How I define success (hint: it’s not money) 🚫 The one person you need to cut out to level up This is for the builders, the leaders, and anyone who’s ever been told they’re doing too much. You’re not — keep going 💪 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

This one’s for anyone in marketing who’s still clinging to outdated tactics. I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going. I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media." 👀 We talk about: Why creative is finally being held accountable The myth of "brand vs. performance" in today’s ecosystem How to actually use data without losing intuition The rise of AI influencers and live shopping Why I don’t romanticize any platform — just where the attention is If you work in marketing, own a brand, or just want to understand the real landscape — this is required listening. Let’s go.

Today’s episode is all about AI — the fears, the facts, and most importantly, the mindset shift you need to thrive. We’ve compiled some of my strongest takes on the future of work and how AI fits into it. You’ll hear from people who are genuinely scared they’re about to be replaced… and I’ll give you the exact advice I’d give my own team. This tech is moving fast — but it’s not about being perfect. It’s about being adaptable. The people who succeed will stop acting like task doers and start thinking like architects. AI won’t destroy opportunity — it’ll redefine who earns it. We talk about: 🧠 How to move from executor to strategic thinker 🛠️ The tools and skills that make you AI-proof 🔥 Why fear is the biggest risk (not AI itself) 💡 Prompting, context, and how to actually use ChatGPT 💼 What AI means for team size, compensation, and opportunity This is for anyone who’s been hesitant, overwhelmed, or just curious — listen now and start turning uncertainty into leverage.

In this episode, Gary speaks to a group of business owners about the real challenges and opportunities in today’s landscape — from the rapid evolution of AI to the often-overlooked power of consistent social content. He explains why many businesses aren’t seeing results with digital marketing, how simple strategies like localized video ads can drive actual customer growth, and why understanding AI isn’t just a competitive edge — it’s quickly becoming a necessity. If you're navigating hiring issues, trying to stand out in a crowded market, or simply unsure where to start with new tools and platforms, this episode offers a clear, practical perspective. We cover: Common mistakes in social media marketing — and how to correct them A $50 local ad strategy that’s working right now Why AI will impact every industry — not just tech How trust and authenticity will separate brands that grow from those that don’t Tips for creating content without overthinking it Whether you're just starting to explore AI or trying to make your content actually move the needle, this conversation will help you rethink where to focus your time and energy in 2025.