459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand
13 April - 1 hour 17 mins⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC
In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world.
Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We dive into the tension between art and business, how to create images that actually mean something, and why most photographers stay stuck in the middle market.
We also talk about:
• How to create "portfolio-level" images on real wedding days
• The balance between creativity and profitability...
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455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
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