456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas
23 March - 1 hour 3 mins👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
Most filmmakers do not plateau because of talent. They plateau because they never make the jump.
In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market.
Kevin shares what actually moved the needle: intentional networking, refining his brand, charging with confidence, and taking calculated risks when it would have been easier to play it safe. We talk about breaking out of the middle market, building a portfolio you are proud of, and why trust is the currency that dri...
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