Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385
22 November 2024 - 1 hour 52 minsThis is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.
We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.
Why a special segment on Microsoft Ignite announcements?
There were a lot of announcements Microsoft is the largest security vendor, in terms of revenue Microsoft and its products are also the biggest and mo...
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