What makes a toy go viral
31 July - 25 mins
Podcast Series
Planet Money
Squishy, slimy, fidgety toys are having a moment. But it’s more than just an anxiety-soothing, social-media fueled trend – these toys are reshaping how toys get made.
Today on the show, we have the story of the once-humble squishy dumpling and what it teaches us about how to make a viral hit and how to manufacture it, without getting left holding the bag. Hear it all firsthand from the creator of this trendy toy.
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