TikTok’s Trojan Horse Strategy
22 October - 25 mins
Podcast Series
Planet Money
When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect their content.
More and more companies are paying to develop a “sonic identity” – a series of sounds, songs, and micro-jingles to help maintain a unified brand.
In this episode, in conjunction with the sound design podcast Twenty Thousand Hertz, we hear the backstory to possibly the most successful audio branding campaigns in history. It’s a tale of guerilla marketing and the power of sonic suggestion.
Pre-order the Planet Money book, and get a free gift / Subscribe to Planet Money+
Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook...
Series Episodes
