Politicians Have Podcasts Now... God Help Us
15 December - 27 minsPoliticians used to fight elections on radio and in TV studios and newspaper columns. Now they’re doing it on YouTube, TikTok, Substack, and podcasts recorded in cupboards.
From Liz Truss launching a baffling YouTube show aimed squarely at the American right, to UK Greens embracing what critics call “cosy left-wing populism,” politics has fully entered its influencer era. Long-form, first-person digital media is no longer a side hustle — it’s central to how power is won, lost, and rehabilitated. And Ireland is part of this shift too.
During the presidential campaign, Catherine Connolly quietly dominated the under-35 vote by appearing on podcasts like Blindboy, Louise McSharry and How to...