Skincare Hype vs Science: What’s Worth Buying?
21 October - 13 minsBeauty trends move fast, from viral ingredients to “must-have” routines and eye-watering price tags… but what’s actually worth it?
Valerie is joined by content creator Sam Kelly, who has over a decade of experience in the beauty and pharmaceutical industry, to break down what’s driving the boom in Irish beauty brands and how to spot the ones doing more than just looking good on Instagram.
They chat the ingredients everyone should know (retinols, SPF, hyaluronic acid), what’s overhyped right now (including PDRN and “skin flooding”), and what’s genuinely worth picking up this Black Friday - without falling into overconsumption.