Toyota vs Honda | Breaking Ground | 3 Image

Toyota vs Honda | Breaking Ground | 3

23 November 2022 - 37 mins
Podcast Series Business Wars

It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast.

But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind.

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37 mins

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