SPI 926: Take This Test to Beat the Trust Recession and Win Big
22 April - 27 mins#926 Fully fake creators, made-up reviews and testimonials, AI slop for days, and scam offers have driven us deep into a trust recession! People are now spending more time figuring out if you're legitimate than they do watching your actual content. If you don't have the right proof in place, this might be hurting your conversions already! Ask yourself, how many clicks would it take for someone to find out you're the real deal? Is there any evidence to back your claims and credentials? And by the way, when was the last time you shared something truly vulnerable? Distrust is the default nowadays. Listen in on today's episode because I'll share my best strategies to help you leverage authentici...
Series Episodes
SPI 925: The Top Lessons from 20+ Years of Personal Branding with Cliff Ravenscraft
Cliff Ravenscraft shares how to build a personal brand that grows with you and leverage strategies that have survived the decades.
56 mins
15 April Finished
SPI 924: Unexpected Wins From Our Short-Form Challenge
Today, my guests share the quiet skills they've developed by posting every day in my short-form video challenge.
20 mins
8 April Finished
SPI 923: Short-Form Video Case Studies (From Challenge Participants!)
Today, my guests share the powerful wins they've unlocked by participating in my 30-day short-form video challenge,
25 mins
1 April Finished
SPI 922: Lessons Learned Running a Community Since 1996 with  Paul Gowder
Paul Gowder shares an inside look at his three-decade-old community and website to help you build a sustainable and relevant brand.
28 mins
27 March Finished
SPI 921: Growing a $9 Offer Into a Multi-Six-Figure Brand with Liz Wilcox
Liz Wilcox shares a look at her next-level email marketing community and reveals her true passive income tactics.
33 mins
25 March Finished
