SPI 901: How I Went Against My Own Advice and Got 1B+ Views
12 November 2025 - 21 mins#901 I was wrong. Going against one of my core beliefs proved it and changed everything! For years, I championed the idea that long-form content was the only real way to build a loyal audience. I was especially hard on the growing popularity of TikTok. But that all changed when I finally understood what it takes to attract superfans, one sixty-second video at a time. Now, my short-form series, Should I Open It, or Should I Keep It Sealed?, has become the number one thing I'm known for. Listen in because, in this episode, I reveal how I went from skeptic to believer. I've picked up over a billion views in process and have serious additional revenue coming in, so don't miss this session! I’ll...
Series Episodes
SPI 923: Short-Form Video Case Studies (From Challenge Participants!)
Today, my guests share the powerful wins they've unlocked by participating in my 30-day short-form video challenge,
25 mins
1 April Finished
SPI 922: Lessons Learned Running a Community Since 1996 with Paul Gowder
Paul Gowder shares an inside look at his three-decade-old community and website to help you build a sustainable and relevant brand.
28 mins
27 March Finished
SPI 921: Growing a $9 Offer Into a Multi-Six-Figure Brand with Liz Wilcox
Liz Wilcox shares a look at her next-level email marketing community and reveals her true passive income tactics.
33 mins
25 March Finished
SPI 920: Get More Business than You Can Handle in the Age of AI with James Barnard
James Barnard shares how staying human and showing your process is the most powerful way to stand out and win clients in the age of AI.
35 mins
18 March Finished
SPI 919: How to Start New Things Without Quitting the Old Things
Today, I share my Letting Go Matrix and five essential questions to help you gain clarity and choose the right projects to focus on.
23 mins
11 March Finished
SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)
Mariane Cresp shares how to build a profitable creator brand through community and authenticity, rather than chasing viral success.
33 mins
6 March Finished
