SPI 776: The Perfect Bonus Sandwich
12 April 2024 - 15 mins#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sandwich. With this strategy, you'll select the best perks to complement your main product and avoid mistakes many entrepreneurs make! So, what are the bonuses that customers actually want? When should...
Series Episodes
SPI 879: Are Online Courses Dead? with Matt Gartland
Matt Gartland and I discuss the decline of online courses in 2025 and what you can do to adapt and grow your business.
21 mins
16 July Finished
SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik
Today, I share the book marketing strategy that helped me become a national best-selling author with Lean Learning.
19 mins
9 July Finished
SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy
The founders of Poppy AI share how they've created the most powerful new tool for creators and entrepreneurs.
41 mins
2 July Finished
SPI 876: Life After Publishing a Book (1 Week Later)
Today, I share what I learned about marketing, mindset, and what truly drives results in the first week after publishing my new book.
25 mins
25 June Finished
SPI 875: The First Dollar Formula—30 Days to Earn Your First Dollar Online
Today, I share my First Dollar Formula to help you start earning money online and build the confidence you need to grow your business.
22 mins
18 June Finished
SPI 874: A Mic Flip! Pat Flynn Gets Interviewed by Bestselling Author Hal Elrod
Hal Elrod interviews me on the topic of Lean Learning and how my new book provides the framework for reaching goals faster.
50 mins
11 June Finished
