SPI 682: Short Form Content is a Waste of Time
19 May 2023 - 13 mins#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much better way to build a loyal audience. In this session, I want to walk you through the thought process and experiences that have led to this conclusion. In fact, I recently spoke on stage at Social Media Marketing World on this topic, and the feedback has been incredible. You see, Shorts are a lot like eating snacks that ultimately leave you unsatisfied. Is that what we want to provide as content creators? I want to be the chef at a restaurant where you sit down for an unforgettable experience. That'...
Series Episodes
SPI 883: What's Working as a Podcaster Right Now
Today, I share the top podcast growth strategies and AI tools to help you start a show and fast-track your success.
33 mins
13 August Finished
SPI 882: What's Working on YouTube Right Now
Today, I'm sharing three new YouTube algorithm updates that can help you build an audience and find success in 2025.
29 mins
6 August Finished
SPI 881: The Science of Scaling with Dr. Benjamin Hardy
Dr. Benjamin Hardy shares why setting impossible goals can fast-track your success and business growth without burnout.
41 mins
30 July Finished
SPI 880: The ONE & ONLY Marketing Strategy that Matters
Today, I share why you should stop paying for ads and, instead, focus on building word of mouth for next-level marketing results.
33 mins
23 July Finished
SPI 879: Are Online Courses Dead? with Matt Gartland
Matt Gartland and I discuss the decline of online courses in 2025 and what you can do to adapt and grow your business.
21 mins
16 July Finished
SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik
Today, I share the book marketing strategy that helped me become a national best-selling author with Lean Learning.
19 mins
9 July Finished
