Is Niching Down Overrated in 2026? (Welcome to AskLiz!)
5 June - 11 minsAL #001 Can you still niche down to build an audience and find success in 2026? Instead of trying to find the riches in the niches, aren't you better off going broad nowadays? Debates on this topic are getting heated in the online business space. Right now, it's tried-and-true advice versus generalists hoping to hit it out of the park with a compelling enough offer. So what's the right move for your brand? I'm your host and SPI Community Director, Liz Wilcox, and we're tackling this question in this very first episode of AskLiz! We're launching these bite-sized sessions to help you on your journey in entrepreneurship, lifestyle design, personal development, and everything in between. Today's...
Series Episodes
SPI 932: How to Get Shares and Word of Mouth Growth
Today, I share my top tips to help you create shareable content that grows your brand through trusted and targeted word-of-mouth.
27 mins
3 June Finished
SPI 931: Sharing Superfan Stories
Liz Wilcox and I share our wildest superfan encounters and reveal how building a loyal audience can save your brand in this trust recession.
31 mins
27 May Finished
SPI 930: The Evolution of SPI + Meet Our New Community Director
Today, Liz Wilcox and I share a look at the Superfans System to help you grow your brand without confusion and distractions.
23 mins
20 May Finished
SPI 929: Break These Old Rules for New Growth in 2026
Today, I share the updated strategies to build your business and the old rules you should stop relying on for growth.
29 mins
13 May Finished
SPI 928: How to Build Your Creator Empire with Superfans
Today, I share how to find your first one hundred superfans to start building your creator business and empire.
21 mins
6 May Finished
