Why do we still love Lego? - Henry McKean Asks
25 August - 8 mins
Podcast Series
The Hard Shoulder
Lego sales are up by over 20% in the first half of this year thanks to the World Cup, the Danish giant toy maker said today.
Lego is beating Mattel and Hasbro, thanks to tie-ups and film franchises, and producing more sets targeted at adults, as well as boys and girls. Lego's revenue was over €6 billion. But, why is Lego still so popular, even with social media and computer games.
Henry McKean has been looking into this, and joins Ciara and Shane to discuss.
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