If You Don’t Understand AI Yet, You’re Already Falling Behind | GaryVee Rightworks Keynote

This one’s for anyone in marketing who’s still clinging to outdated tactics. I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going. I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media." 👀 We talk about: Why creative is finally being held accountable The myth of "brand vs. performance" in today’s ecosystem How to actually use data without losing intuition The rise of AI influencers and live shopping Why I don’t romanticize any platform — just where the attention is If you work in marketing, own a brand, or just want to understand the real landscape — this is required listening. Let’s go.

Today’s episode is all about AI — the fears, the facts, and most importantly, the mindset shift you need to thrive. We’ve compiled some of my strongest takes on the future of work and how AI fits into it. You’ll hear from people who are genuinely scared they’re about to be replaced… and I’ll give you the exact advice I’d give my own team. This tech is moving fast — but it’s not about being perfect. It’s about being adaptable. The people who succeed will stop acting like task doers and start thinking like architects. AI won’t destroy opportunity — it’ll redefine who earns it. We talk about: 🧠 How to move from executor to strategic thinker 🛠️ The tools and skills that make you AI-proof 🔥 Why fear is the biggest risk (not AI itself) 💡 Prompting, context, and how to actually use ChatGPT 💼 What AI means for team size, compensation, and opportunity This is for anyone who’s been hesitant, overwhelmed, or just curious — listen now and start turning uncertainty into leverage.

Sometimes the smallest gesture creates the biggest return. In this episode, I talk about one of my favorite stories ever—where a simple act of gratitude turned into a massive business opportunity. This is for all the entrepreneurs out there who are obsessed with scale and tech... but might be sleeping on the old-school moves that really build brand equity. This isn’t theory—it’s a real case study of how doing the unscalable can scale your business better than any ad campaign. I also break down the mindset you need to win in today’s economy: either go all in on social media or go all in on relationships. The middle? That’s where businesses die. 🎯 If you're in business, marketing, sales, or customer service... this episode is your reminder that being human still wins. We talk about: 📞 Why calling your old clients might be your next growth strategy 🎯 How a $400 jersey for a $100 customer led to a $6,000 sale ❤️ Scaling the unscalable: why gratitude is the edge 🧠 The mindset difference between winning and being forgotten 🚫 Why the “middle” in business is the worst place to be 🎧 Don’t sleep on this one—it’s a great example of how to actually do business in a meaningful way. 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube

This is my 2024 commencement speech at NYU Stern — one of the most important talks I’ve given. I break down what graduating students actually need to know before entering the real world. This isn’t about hype or theory — it’s about the mindset and clarity you’ll need to succeed in a tough job market and an even tougher business landscape. We talk about: Why adversity early in your career is a good thing How to stop letting other people’s opinions control your decisions The problem with participation trophies and fearing failure Why self-awareness and patience matter more than your resume How to build a career you won’t regret at 80 If you’re a recent grad — or about to become one — this is a message you need to hear.

I’m bringing you one of the most impactful keynotes I’ve ever done—my 2017 Q&A with the Dutch Bros Coffee team in Portland, Oregon. It’s been a fan-favorite for years and I totally understand why: the energy, the heart, the realness in this room was just unreal. No fluff—just practical, emotional, and deeply honest takes on leadership, burnout, ambition, and what it really means to care. This wasn’t just a speech—it was a back-and-forth with some of the most passionate people I’ve ever talked to. Managers, baristas, social leads, and young hustlers all brought the heat with their questions—and I gave them everything I had. 💡 If you're trying to build culture, lead people, grow your brand, or just find your next gear in life, this is a must-listen. We talk about: Why most leaders screw up motivation (and what I do instead) How to go from solopreneur to 800+ employees the right way The underpriced value of empathy and listening Real talk on firing fast, scaling culture, and staying patient One of the most emotional moments I’ve ever had on stage… and why I’ll never forget it This is pure gold—let’s get into it. 📍 Follow the podcast here first: 📌 @garyveeaudioexperience 📍 Follow me here: 📌 Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube