EE439 - From 5 Cafés to 800 Locations: How Bobby Kerr Built and Sold Insomnia Coffee
14 AugustIn this episode of The Entrepreneur Experiment, Gary Fox sits down with one of Ireland’s most recognisable business voices, Bobby Kerr — founder of Perk, former CEO and Chairman of Insomnia, investor, broadcaster, and champion of Irish enterprise.
Bobby shares his remarkable journey from starting his first business at 39 — remortgaging his house with a newborn at home — to building Insomnia into over 800 locations across Ireland through smart partnerships, relentless drive, and a willingness to bet on himself.
He reveals the lessons learned from navigating the arrival of Starbucks, the power of merging with competitors to scale, and why focusing on multiple revenue streams saved the busine...
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