EE 386 - The Marketing Genius Behind Whoop: Briain Curtin’s Playbook for Everyday Athletes & Sports Superstars
31 October 2024 - 1 hour 33 minsToday, we sit down with Briain Curtin, the Irishman leading the marketing behind one of my favourite brands, Whoop.
I've been using Whoop since 2019 to elevate my fitness, help recovery and guide me on my longevity journey.
As VP of Global Marketing, Briain is the brains behind campaigns with global superstars such as Rory McIlroy, Christiano Ronaldo and Michael Phelps.
Briain shares how Whoop has carved its unique path in the wellness industry through relentless innovation, a commitment to science-backed insights, and a user-centered design philosophy.
On top of all that, you'll get a marketing masterclass from one of the brightest minds in sports marketing.
From helping elite...
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