EE 311 - The Real Reason I Quit Ryanair - Michael Corcoran - Former Head of Social at Ryanair
23 November 2023 - 1 hour 18 minsMichael Corcoran walked away from one of the most coveted jobs in marketing after building one of the world's most respected social media brands.
Why?
We hear the real story of the explosive split that caused Michael and most of his team to walk out on their jobs at Ryanair.
Michael also gives us a masterclass in the secrets that generated 2 billion organic impressions in just 18 months.
Ever wondered how to craft content that truly resonates with your audience? Michael spills the beans on how to effectively reach and engage audiences through understanding their needs, wants, and motivations. He also gives us a peek into the strategy behind Ryanair's "always on" content.
Michae...
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