437: CEO Mama: Healing Generational Patterns, Reparenting + How Our Kids Impact Our Inner Work

Erin Claire Jones is one of the world’s leading experts in Human Design and she’s back on the podcast for a conversation that goes way beyond the chart. Natalie and Erin dive deep into what it really looks like to birth a book and a baby at the same time, navigating business launches with limited time, and learning how to work with (not against) your natural energy. Whether you’re a Generator trying to find balance, a Manifesting Generator embracing your multi-passionate nature, or just curious about how Human Design can support your parenting, this episode is packed with powerful insights. Erin also breaks down how each type - Generator, MG, Projector, Manifestor + Reflector - can approach launches, decisions, and daily life in a more aligned way. If you’re ready to confidently make decisions that align with your goals, in both business and life, this episode is a must-listen. TIMESTAMPS 00:00 The story behind Erin’s new book (and how it came to life postpartum) 02:00 What launching a book with a baby + toddler actually looks like 04:30 When to go hard, and when to scale back in a launch season 06:10 How Erin’s Human Design as a Projector impacts her work style 10:15 A breakdown of the 5 Human Design types and how each launches differently 13:00 Why parenting and business both require constant recalibration 14:00 A powerful tip for Generators: community = opportunity 16:20 What it means to be “invited” as a Projector (and how to still pitch) 19:00 How Natalie + Erin parent through the lens of Human Design 23:00 How to use the book as a real-time guide for decisions and relationships 25:00 What’s next for Erin post-launch (and what rest really looks like) RESOURCES + LINKS Erin’s Book, How Do You Choose: A Human Design Guide To What’s Best For You At Work, In Love, And In Life, Is Available Now! Get It Here. Get Your Personalized Human Design Blueprint Here. (Use Code BOSSBABE For A Discount) Become Human Design Coaching Certified With Erin Here. (Use Code BOSSBABE For A Discount) Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid? In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and reveals the real shifts, both strategic and mindset, that unlock sustainable growth. If you’re ready to simplify, systemize, and scale in a way that actually feels good, this one’s for you. TIMESTAMPS 00:00 - Why six figures isn’t the freedom milestone you thought it’d be 01:03 - The real reason hustle stops working when you try to scale 02:36 - What it looks like to wear every hat (and why it’s unsustainable) 03:06 - The sneaky mindset traps that turn a plateau into your ceiling 04:03 - Three growth myths that sound smart, but actually keep you stuck 05:34 - Why the fastest growth often comes from doing less, not more 06:04 - Step 1: Simplify - get radically clear on what’s working 06:34 - Step 2: Automate - how tech can become your first hire 07:29 - Step 3: Delegate - and finally stop doing it all yourself 07:59 - How to shift from operator to true CEO (without losing momentum) 10:12 - What high-level CEOs actually spend their time on 12:13 - Why scaling revenue without profit leads straight to burnout 15:33 - The silent profit leaks draining your business behind the scenes 16:20 - The middle-class business trap + how to break free from it 17:35 - The shift that turns your business into a freedom vehicle RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - Start Today for Just $97.  Learn how to Start or Scale a Freedom-Based Business With This Free Training. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

No one talks enough about the hard parts of leadership - the moments you wish you could take back, the decisions that didn’t go as planned, and the lessons that only hindsight can teach. In this episode, Natalie pulls back the curtain on the biggest leadership mistakes she’s made over the years. From hiring too fast to ignoring gut instincts, and losing herself in the business, Natalie shares what she would do differently, what she’s learned the hard way, and how she’s leading now. Whether you’re building your first team or already leading one, this episode will give you the honest insights most people don’t share. Let’s dive in! TIMESTAMPS 00:00 Why we’re talking about leadership mistakes today + why more founders need to 03:05 The hard truth about hiring fast and leading without clarity 07:40 What happened when Natalie didn’t listen to her gut 11:20 The hidden cost of avoiding hard conversations 16:00 How people-pleasing led to a leadership identity crisis 20:45 A breakdown that forced a breakthrough in how she leads 25:10 The biggest regret + what she’d do differently now 28:50 What “healthy leadership” looks like today inside Bossbabe 31:20 Natalie’s challenge to every founder who wants to grow with integrity RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.  Learn how to Start or Scale a Freedom-Based Business with this free training: www.bossbabe.com/class.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

After a hard season in business, it’s easy to stop trusting your decisions and instincts. In this episode, Natalie breaks down why self-trust erodes after setbacks and how to rebuild it through small, intentional actions. You’ll learn how to separate fear from intuition, why reflection can easily turn into obsession, and the simple shifts that rebuild your confidence from the inside out. If you’ve been feeling stuck, second-guessing yourself, or waiting to feel "ready," this episode will show you how to start leading again. TIMESTAMPS 00:00 Why rebuilding after a hard season starts with self-trust, not strategy 00:50 How failure impacts your identity more than you realize 02:06 The sneaky way doubt starts slowing your momentum 02:58 Fear vs. intuition: a simple framework to tell them apart 05:19 Why self-trust isn’t just mindset work (and what to do instead) 06:46 How small decisions rebuild big confidence 07:59 What really keeps entrepreneurs stuck after setbacks 08:46 How to reflect without spiraling or self-sabotaging 10:40 A practical way to rebuild momentum without the pressure to be perfect 13:13 One tiny decision that helped Natalie reclaim her leadership RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What’s it really like growing up with a wildly successful mother, and then becoming one yourself? Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood.  Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired. TIMESTAMPS 00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms. 00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close. 05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life. 09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood. 10:53 - The pivotal repair work between Kate and her mom after a childhood of distance. 17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business. 24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success. 28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth. 35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results. 38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset. 47:25 - Why not savoring every moment of early motherhood is okay + how redefining your own values can free you from guilt and comparison. RESOURCES + LINKS Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox. Calling All Coaches: Brendon Burchard Is Hosting A Free Live Training For The Bossbabe Community On April 29. Get The Details To Join The Private Zoom Call Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).