404. It May Not Be Burnout: Functional Freeze + Your Nervous System

Ever wonder what it would take to build a $100K/month business with one offer - even if you had no audience, no email list, and no brand name? In this episode, Natalie breaks down exactly what she would do if she were starting from scratch today. You’ll learn the strategy to grow from zero to consistent $100K months without chasing trends, overcomplicating your funnel, or trying to go viral. This is the blueprint for building a high-profit, high-impact business by solving one real problem for one ideal client and doing it in a way that scales with clarity and simplicity. Whether your goal is $10K/month or $100K/month, this episode will show you how to start strong, stay focused, and sell with confidence, even if you're building from scratch. TIMESTAMPS 00:00 - If Natalie had to start from scratch - here’s what she’d do 01:30 - The common mistake keeping people stuck at $0-$10K/month 04:40 - Why your income goals need to align with your life 07:03 - The most urgent, high-value problem to solve 10:14 - One person, one problem, one promise = the clarity formula 12:01 - How to price and package a premium offer 16:14 - Natalie’s simple, no-fluff funnel strategy (built backwards) 19:39 - The truth about visibility and what actually brings leads 22:36 - Organic vs paid vs borrowed traffic: how to know where to start 24:42 - Weekly sales rhythm for consistent revenue 28:27 - The mindset shift that changes how you sell 30:25 - 5 questions to ask before scaling 31:44 - Why Natalie uses Kajabi to build her entire business (and how to start your free 30-day trial) RESOURCES + LINKS Get Your FREE 30-Day Trial with Kajabi Right Here. Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Simplify, Systemize + Scale. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

If you’ve ever felt like the “best-kept secret” in your industry, this episode will change that. Natalie is joined by Rory Vaden, bestselling author and co-founder of Brand Builders Group, to talk about what it really takes to clarify your personal brand and scale your business around your unique story. You’ll learn Rory’s proven method for finding your true uniqueness, how to become the go-to name in your niche, and why AI makes your humanity more important than ever. This isn’t about going viral, it’s about becoming wealthy and well-known through emotional connection, storytelling, and serving the person you once were. Plus, Rory is giving away his entire audiobook for free and you don’t want to miss it!  TIMESTAMPS 00:00 - The #1 unlock to building a scalable personal brand 02:00 - Why you don’t start with what, you start with who 05:00 - The shortcut to clarifying your personal brand 08:30 - Why copy-paste brands fail (and what to do instead) 13:00 - Rory’s take on being copied + how to stay original 16:00 - How to future-proof your brand in the age of AI 21:00 - Personal branding vs. information: what still matters 24:45 - Why story > data (especially in saturated markets) 30:00 - The storytelling formula that makes you unforgettable 38:00 - The secret to getting invited onto stages and podcasts 43:00 - How to become known for your original frameworks 47:00 - Grab Rory’s full audiobook FREE while it’s live! RESOURCES + LINKS Get A FREE Early Release Of Rory’s Audiobook: Wealthy And Well-Known Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What do you do when the business you built no longer feels like you? In this episode, Natalie unpacks what it really means when you feel disconnected from your work, how to tell the difference between burnout and boredom, and why it might be time to evolve your business to match who you are now. You’ll learn how to reconnect with your why, audit what’s no longer aligned, and reignite the spark - without burning everything down. If you’ve been questioning whether it’s time for a change, this episode is your permission slip. TIMESTAMPS 00:00 - “I don’t feel alive in my business anymore” - what this feeling actually means 01:45 - How to tell the difference between burnout and boredom 04:46 - Why your business may be orbiting an old version of you 07:31 - The Alignment Audit: 5 reflection questions to get honest about what needs to change 10:42 - What pruning your business really looks like and why it’s not about failure 13:05 - The 3-step process to prune, automate, and delegate your way back to alignment 16:30 - You can’t be creative when you’re depleted + how to make space for the spark 18:29 - Better questions to ask yourself when you're ready to evolve 20:08 - Real stories of women who simplified, realigned, and reignited their passion 23:54 - If nothing changes… nothing changes. Here’s how to start small and make it real. 25:22 - You don’t need to push harder, you need to reconnect deeper 26:12 - Download the free Realignment Reset Guide to take the next step RESOURCES + LINKS Get Your Free Realignment Reset Guide Here. Watch Natalie’s Free 90-Minute Training To Learn Her 5-Step Playbook To Start Or Scale A Freedom-Based Business. Sign Up Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What does it really take to build a billion-dollar business - without debt, without outside funding, and without losing your family in the process? In this episode, Natalie sits down with Mark Pentecost, founder of It Works!, Impact Professionals, and author of Life of Your Dreams, to talk about what it means to dream big, take risks, and build a life-changing legacy from nothing. From starting out as a high school teacher to becoming a self-made billionaire, Mark shares the 7 steps he followed to go from stuck and surviving, to building a company that’s generated over $750M a year and impacted lives across 20+ countries. Whether you're just getting started or scaling to your next level, this episode will remind you what's actually possible and why it’s never too late to get in the game. TIMESTAMPS 00:00 - Meet the man who went from teacher to billionaire entrepreneur 03:00 - How to go from day-to-day survival to building the life of your dreams 06:00 - The power of getting in the game, even before you feel ready 07:40 - Why your environment matters more than your ideas 10:10 - “When is enough, enough?” + how legacy became Mark’s #1 driver 12:00 - Lessons from his cancer diagnosis + how it shaped his purpose 14:30 - What separates those who succeed from those who quit 18:00 - Why saying your dream out loud is a powerful step 20:30 - Building a business with your spouse and raising motivated kids 24:00 - Mark’s philosophy on money, debt, and financial freedom 28:00 - Why “debt-free is the new sexy”   35:00 - You don’t need a big idea, just the courage to take the first step RESOURCES + LINKS Get Mark’s book: Life of Your Dreams Here. Watch Natalie’s Free 90-Minute Training To Learn Her 5-Step Playbook To Start Or Scale A Freedom-Based Business. Sign Up Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on what it really takes to build a wildly successful business… and stay married while doing it. TIMESTAMPS 00:00 - Introduction to Mike and Kass Lazerow 01:22 - Why co-founder partnerships succeed, or fail 02:38 - How to navigate working together as a couple 05:11 - The must-ask questions before choosing a business partner 07:28 - Equity splits, work ethic, and setting expectations 12:03 - The reality of balance for entrepreneurial families 14:27 - Building businesses during early parenting years 21:18 - The V2MOM framework for focus and decision-making 29:17 - Identifying the key levers that drive business growth 32:34 - Common mistakes in hiring and building a team 36:18 - Scripts and frameworks for difficult conversations 40:20 - Legal foundations every founder should know 45:41 - The emotional side of entrepreneurship and building wealth 49:42 - Rethinking money, freedom, and legacy 55:24 - What success really looks like in business and life RESOURCES + LINKS Grab Kass + Mike’s New Book Shoveling Shit Here: kassandmike.com/the-book Get The Small Business Planner Here - The Tool Every Founder Needs To Organize + Run Every Detail Of Their Business, From Legal Documents + Contracts To Systems, SOPs, + Essential Operations. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).