188. How Lilly Sabri Went From 30k Subscribers To 3 Million In One Year

In this episode, Natalie sits down with Keren Eldad — coach to some of the world's highest achievers and author of Gilded and the new Gilt Free — to unpack why external success never delivers the safety it promises. Keren shares the three core wounds beneath achievement addiction, the "gilded cage" so many high-achieving women are trapped in, and the surprising income threshold where what you want out of life finally starts to change. You'll learn how to recognize the wound driving your hustle, why "assume everyone likes you" became her most viral piece of advice, and the riptide rule for holding onto success without letting it consume you. If you've ever achieved everything you set out to and quietly wondered why it's still not enough, this episode is the reframe and the way out. Time Stamps:  03:50 The gilded cage: when the shiny life is the trap 07:50 "Yes, we're addicts" — achievement as addiction 15:30 The 3 core wounds behind every overachiever 18:18 The success coach who still spirals when business slows 21:34 The $500K line that changes what you actually want 27:50 "Assume everyone likes you" — the rule that went viral 38:11 The riptide rule for holding onto success 48:28 Why scaling might be the wrong goal entirely 53:46 What real credibility in coaching actually looks like Links & Resources:  Pre-Order The Freedom-Based Business Method. Follow Keren: @coachkeren  Grab a copy of Keren’s book - Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More Listen to Natalie on COACHED by Keren Eldad Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Most course creators add more channels to scale. Anna Konchar did the opposite and now runs a 7-figure business on 2 days a week. Natalie sits down with Anna Konchar — the funnel strategist behind a 7-figure evergreen course business that runs on 2 days a week while she's home with her three kids. Anna shares the exact mechanics of the evergreen funnel + paid ads engine she's used for eight years, why she cut her podcast and YouTube last year to focus on ONE offer, and how she rebuilt after her payment processor shut down her account overnight. Expect specific numbers, uncomfortable honesty about AI in funnels, and a framework you can test against your own course business this quarter. If you've ever wondered how a course creator can scale to seven figures without launching live, this episode is the operating system. Time Stamps: 03:11 From laid-off to full-time entrepreneur in 30 minutes 07:33 The funnel that sells while she sleeps 16:55 When the offer stops converting, fix THIS first 21:30 The pricing test most course creators never run 24:00 The webinar mistake 99% of course creators make 32:13 The day her recurring revenue disappeared overnight 39:10 How a 7-figure founder preps for maternity leave Resources + Links Annakonchar.com/bossbabe Find Anna on IG: https://www.instagram.com/annakonchar/ Pre-Order The Freedom-Based Business Method. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Ever wondered why every time you reach a new revenue level, the same exhaustion shows up — just dressed differently? In this conversation, Natalie sits down with Julie Santiago — founder of We Are The Women, former Wall Street operator, and one of the rare guests who can break down what high-functioning burnout actually looks like at the 7- and 8-figure mark. Julie walks through the three burnouts that shaped her career: the Wall Street year that put tumors on her ovary at 28, the coaching practice she rebuilt in a San Francisco apartment, and the post-motherhood collapse that brought her to her knees again. The takeaway isn't grit. It isn't quitting. It's something Julie calls evolution and it's the framework most high-achieving women never get taught. This isn't about hustle, balance, or finding your why. It's a brutally honest breakdown of what high-functioning burnout actually looks like at the 7- and 8-figure mark, why the same pattern that builds your success eventually breaks you, and how to evolve past the cycle so you stop ending up in the same place at every new level. Time Stamps: 00:59 The childhood imprint that built an 8-figure business and broke it 05:45 Wall Street, tumors at 28, and the body's verdict 13:10 The 2-path trap: why pushing through OR quitting both fail 20:45 Why clunkiness is a season change, not a failure to optimize 28:40 The match-my-salary moment her therapist shut down 33:22 Safety, surrender, and a new relationship to money 38:18 The metaphor that broke her thinking about money's source 43:30 Going all-in vs. knowing when to evolve Resources + Links: Pre-Order The Freedom-Based Business Method. Follow Julie on Instagram Learn more about We Are the Women Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Organic content builds your brand. But ads? Ads build your bank. In this episode, Natalie sits down with Brooke Shelton — a former Meta insider who helped train the platform's ad AI and advised advertisers spending hundreds of millions of dollars on Meta. Brooke delivers a full tactical masterclass on running Meta ads with AI: the strategy most founders get wrong, how to build AI agents that create and manage your campaigns, and why the next 9 to 12 months are a rare window to master this before Meta automates it all away. You'll learn the one-campaign, one-ad-set rule that stops you competing against yourself in the ad auction, why creative (not audience targeting) is your only real advantage in 2026, and how Brooke runs her entire business on AI with zero team after 6X-ing her revenue. She also breaks down the difference between an assistant, an agent, and agentic AI, then gives a step-by-step walkthrough for building your very first AI agent today. If you've ever felt like ads are too technical, too expensive, or too overwhelming to touch, this episode is the reframe — and the operating system behind it. And if this conversation lights you up, Natalie and Brooke are taking it live and hands-on at their AI hackathon in New York City on June 10th. All the details are linked below. Time Stamps: 00:00 - From Meta's ads AI team to building her own business 06:30 - Why organic builds brand, but ads build bank 09:49 - The 9-month AI window before Meta does it all for you 14:27 - The one-campaign, one-ad-set rule most founders get wrong 18:14 - How to let AI run your entire ad account 21:58 - Why creative is your only real bid in 2026 26:11 - Can AI really build hundreds of ads? The 10/80/10 reality 29:32 - Assistant vs agent vs agentic AI, finally explained 34:19 - The full AI tool stack behind a zero-team business 41:53 - How to build your first AI agent today 46:53 - Inside the June hackathon with Natalie + Brooke Resources + Links: Join Natalie + Brooke At The Freedom AI Hackathon In NYC On June 10th: Spend One Day Building Your Entire AI-Powered Sales + Marketing Engine, Done With You In The Room Get Inside Brooke's AI Ads Coaching Membership At Atelier AI Natalie + Jamie Kern Lima At GodMothers: An Evening Of Connection, Wisdom + Community For Ambitious Women Join The Earn Your Happy Live Podcast Taping With Lori Harder: Be In The Room For A Live Recording With Natalie + Lori Harder (plus a Q&A session with Powerhouse Female Entrepreneurs) Pre-Order The Freedom-Based Business Method.

In this conversation, Natalie sits down with David Bach — the #1 New York Times best-selling author behind The Automatic Millionaire, with 10 books and over 7 million copies sold across 33 years in finance. David walks through the ONE money habit that the majority of America's 24 million millionaires share, why "some day never comes" for most entrepreneurs planning to sell their business, how buying the building your business rents turns operators into accidental millionaires, the 10-day stock-market stat that can cut your long-term returns in half, and the mortgage rule banks don't want you to know.  If you're an entrepreneur wondering what the smart financial move actually is in this economy, this is the playbook built for you. TIMESTAMPS 02:30 How financial groundwork buys you the freedom to choose 14:51 Where to start when your business is actually cash flowing 18:30 The #1 money habit: pay yourself first (before anything else) 19:55 The accidental-millionaire move hiding in your rent check 23:10 The lifestyle-inflation trap (and the "quiet wealth" exit) 33:35 Rent vs buy: the debate that only started 10 years ago 41:23 The two assets behind 24 million American millionaires 45:10 The 10-day stat that should change how you invest 51:30 "If I don't know, I don't owe" — the much needed lesson on money shame 55:00 Always borrow less than the bank offers you RESOURCES + LINKS Pre-Order The Freedom-Based Business Method. Join David's Insider Launch Team To Get Early Access To The 2026 Update Of The Automatic Millionaire — His Step-By-Step Playbook For Building Financial Security On Autopilot, No Budget Required Follow David On Instagram For Daily Money Insights: https://www.instagram.com/davidlbach/ Follow David On Facebook For Long-Form Financial Breakdowns: https://www.facebook.com/DavidBach/ Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).