The Who What Wear Podcast: Spring 2025 Shopping Guide: Cool-Girl Romance, Oversize Suiting, and… the Return of Peplums?

Roxana Saidi is the founder and CEO of Táche. However, before she founded her pistachio-milk brand, Saidi graduated with a degree in marketing and got her first job out of college in public relations in Los Angeles. She then founded a social media agency that eventually grew into a creative and brand strategy agency called Rx Social. She later moved to New York and transitioned into consulting, but while on a trip with her family, she was struck by an idea for a brand offering nut milk made from pistachios, which were a staple in her Middle Eastern household as a child. Her research proved that pistachio milk could be more sustainable than almond milk and more nutritious than oat milk, so she started Táche by experimenting in her kitchen and launched the brand in 2020. Táche quickly found its way into high-end cafés and grocery stores, such as Erewhon and Sprouts, and the brand recently entered Whole Foods with its three-ingredient pistachio milk.

This week, Who What Wear Editor in Chief Kat Collings chats with Sunna Yassin, an expert on all things weddings and cofounder of Bash Please. Yassin was one of the creative minds behind Alex Cooper's stunning destination wedding in 2024, and today, she is talking about where wedding trends are headed in 2027. Perhaps the most notable shift? Couples are moving away from overproducing their weddings, instead focusing on guest experience and making the details feel personal. Yassin shares how to achieve this level of authenticity through the invites, table arrangements, food, florals, and more.  Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Isabella Hughes is the cofounder and chief revenue officer of the sour-gummy brand Better Sour. However, before founding her candy company, Hughes, who was born and raised in Hawaii, began her career in the arts, curating and coordinating exhibitions for a variety of organizations in the United States and UAE. She always had an interest in entrepreneurship, so in 2014, she started her first company—a Middle Eastern–inspired ice cream brand called Lezzetli. Around the same time, she came up with the idea for her second business, a Hawaii-grown herbal iced tea brand called Shaka Tea, which was acquired in 2022. After the acquisition, Hughes and her lifelong best friend Semira Nikou cofounded Better Sour. As daughters of Iranian immigrants who both grew up in Hawaii, Hughes and Nikou used their shared cultural backgrounds to inspire their flavors. Today, Better Sour is in over 4000 stores, including Erewhon, Whole Foods, and Sprouts.

This week, Who What Wear Editor in Chief Kat Collings sits down in studio with founder of Diotima and Creative Director of Proenza Schouler Rachel Scott. They discuss landing her role at Proenza Schouler and how she carries on the brand’s legacy, from inspiration all the way to the runway. Plus, Scott shares what we can expect for Proenza Schouler’s showing at New York Fashion Week next month.  Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Dr. Jill Biden is an educator, author, and former first and second lady of the United States. Dr. Biden began her career as a high school English teacher, and although her husband, then-Senator Joe Biden, had grand political aspirations, she continued to teach and further her own education. She earned two master's degrees as well as a doctorate and has worked as a reading specialist, in a psychiatric hospital, and as a community college English professor, among other roles. After her husband became vice president and then president, Dr. Biden became the first first lady in U.S. history to hold a job outside of the White House during her tenure.  You can watch this special episode on Who What Wear's YouTube here! Buy Dr. Biden's memoir, View From the East Wing, here!