There's no business like dough business
3 June - 27 mins
Podcast Series
Planet Money
Have you ever walked around a street, mall, or airport and noticed two or three of the same franchise restaurant within walking distance? Why might one Starbucks or McDonald’s or Wetzel’s Pretzels sometimes be built so close to another? Are they friends or competitors? And how can that possibly be profitable?
Today’s show is one such example. Our pals at Hyperfixed got a knotty question we just had to help them untangle: Why are there so many Wetzel’s Pretzels so close to one another at the Atlantic Avenue-Barclays Center Station?
To find out, Alexi Horowitz-Ghazi followed the dough all the way to the top. His journey led him to a jolly pretzel executive, a franchisee with a deep-fried Ame...
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