Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg Image

Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg

4 November 2024 - 35 mins
Podcast Series Hello Monday with Jessi Hempel

What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and marketing. They break down the essentials of brand-building, explaining why it's crucial not only for businesses but also for personal career growth.

Steven and Marisa reveal why defining a brand’s purpose and promise is key to making it memorable and effective, offering actionable strategies for crafting a brand that stands out in any field. Together, they explore the “four P’s” of branding—Product, Pricing, Place...

35 mins

Series Episodes

What If Work Was Actually Fun?

What If Work Was Actually Fun?

Most of us spend the majority of our lives at work — but how often do we pause to ask whether our days are actually fun? In this episode of Hello Monday, host Jessi Hempel sits down with Bree Groff, a senior advisor at SYPartners and author of Today Was Fun: A Book About Work (Seriously), to talk about how fun, mischief, and human connection can radically improve our work lives. Bree’s work centers around workplace transformation and employee experience. She’s advised companies like Google, Microsoft, Pfizer, and Calvin Klein on how to build work cultures where people thrive. And her approach is surprisingly joyful. Jessi and Bree unpack: Why fun belongs at the center of great workplace culture How professionalism can strip us of our humanity — and how to get it back The emotional toll of over-identifying with our jobs How “Do Nothing Days” unlock creativity and innovation The radical power of micro-mischief and music in the workplace Friendship at work and why it matters more than we think This episode is for anyone feeling worn down by workplace norms or wondering if work has to feel so serious. Bree offers fresh, practical strategies to build a work life that’s more joyful, more connected, and yes, more productive. Continue the conversation with us at Hello Monday Office Hours! Join us this Wednesday at 3 PM ET on the LinkedIn News page.

34 mins

28 July Finished

Caregiving Is Work — We Just Don’t Treat It That Way

Caregiving Is Work — We Just Don’t Treat It That Way

You shouldn’t have to choose between showing up for your job and showing up for your family and loved ones. Caregiving is a growing part of modern work life — and it’s largely invisible. In today’s episode of Hello Monday, host Jessi Hempel talks with Jennifer Levin, author of Generation Care, about what it means to care for others while juggling a career, and how we can better support caregivers at work and beyond. Jennifer began caregiving for her chronically ill father in her early thirties, long before her peers were navigating similar responsibilities. Struck by how few people were talking about it, she created Caregiver Collective, a Facebook group for Millennial and Gen X caregivers. Her new book, gives voice to a generation of caretakers, and confronts the increasingly urgent crisis of caretaking in the U.S. Jessi and Jennifer discuss: • The emotional toll of caregiving and why so many of us feel alone in it • Why caregiving should be treated as real, valuable work • How to support colleagues who are quietly balancing care responsibilities • Why policy change must recognize caregiving as core to the future of work • How managers and leaders can create cultures that acknowledge and support caregiving • The power of talking about caregiving — with friends, with employers, and in public This episode is for anyone who’s ever whispered, I’m sandwiching today. Whether you're deep in it now or likely to take on a caregiving role in the future, this conversation offers clarity, comfort, and community. Continue the conversation at Hello Monday Office Hours. Join Jessi and Senior Producer Sarah Storm this Wednesday at 3PM ET on the LinkedIn News page to talk about caregiving, trade-offs, and what support really looks like in today’s workplace.

35 mins

21 July Finished

How to Be a Consultant—and Actually Make It Work

How to Be a Consultant—and Actually Make It Work

More professionals than ever are rethinking what’s next. For many mid-career and senior-level workers, consulting is the best path forward. But how do you actually make the leap? In this week’s episode of Hello Monday, host Jessi Hempel sits down with Erin Halper, founder and CEO of The Upside, a vibrant community for consultants. Erin shares what she’s learned from years of working independent consulting and coaching others through the same transition. From pricing and positioning to finding your first clients and building support systems, Erin and Jessi walk through what it really takes to thrive as a consultant. They also tackle the big questions: How do you know if consulting is right for you? What’s the best way to price your work? How do you talk about what you do in 10 words or less? What role does community play in solo success? How do you shift between full-time work and consulting as your career evolves? Whether you're just starting out or thinking about a pivot, this episode offers practical advice, clarity, and confidence for building your independent career—especially in an uncertain job market. 🔗 Join us for Office Hours. We’re continuing the conversation on Wednesday at 3PM ET on the LinkedIn News page. RSVP here!

34 mins

14 July Finished

From Side Hustle to Main Meal: How Nicaila Matthews Okome Scaled Her Passion Project

From Side Hustle to Main Meal: How Nicaila Matthews Okome Scaled Her Passion Project

Millions of professionals are balancing side hustles alongside their full-time jobs. But what does it take to turn that extra project into something bigger? In this episode from the Hello Monday archives, Jessi Hempel sits down with Side Hustle Pro creator and host Nicaila Matthews Okome to explore how side work can lead to a meaningful, lasting career. Nicaila didn’t always see herself as an entrepreneur. She built her résumé with big-name employers, earned her MBA, and followed a traditional career path. But she kept testing new ideas on the side — and eventually turned her podcast into a full-time business. Now, she helps others navigate the same transition. If you’ve ever dreamed about turning your passion project into something more, this conversation is for you. Jessi and Nicaila discuss: Why side hustles can be a smart career safety net How to know when a side project is ready to grow The difference between hobbies and businesses Building a brand while holding a day job How to manage your time for real progress without burnout What stability looks like when you’re your own boss Nicaila also shares her journey from NPR and Google to building Side Hustle Pro, a thriving platform for Black women entrepreneurs. Keep the conversation going at Hello Monday Office Hours. Join us on the LinkedIn News page this Wednesday at 3 PM ET.

40 mins

7 July Finished

Reclaim Your Joy and Overcome High Functioning Depression with Dr. Judith Joseph

Reclaim Your Joy and Overcome High Functioning Depression with Dr. Judith Joseph

You’re showing up, doing the work, checking the boxes, but something feels…off. You’re not falling apart, but you’re not really okay either. And you’re certainly not alone. This week on Hello Monday, Dr. Judith Joseph joins Jessi Hempel to name and unpack this experience: high functioning depression. Dr. Judith is a board-certified psychiatrist, researcher, and educator at Columbia and NYU. Her new book, High Functioning: Overcome Your Hidden Depression and Reclaim Your Joy, offers a roadmap for understanding and addressing a kind of mental health struggle that often goes unnoticed—and untreated. Together, Dr. Judith and Jessi explore: • What high functioning depression looks like—and how to recognize it in yourself and others • The five Vs method for healing: Validation, Values, Venting, Vitals, and Vision • The power of naming hard feelings like anhedonia • Why we must treat mental health as proactively as physical health • How small steps can help us reclaim joy This episode is a starting point for anyone who feels stuck in the motions but wants more from their life.

33 mins

30 June Finished

How One Mom Sparked a National Movement with Shannon Watts

How One Mom Sparked a National Movement with Shannon Watts

Twelve years ago, Shannon Watts was folding laundry when breaking news stopped her in her tracks: a mass shooting at Sandy Hook Elementary. The next morning, she woke up with a fire inside her, and turned her grief and rage into action. That action became Moms Demand Action, now part of Everytown for Gun Safety, the largest gun violence prevention organization in the country. In today’s episode, Shannon joins Jessi Hempel to reflect on the grassroots journey that began in her kitchen and grew into a national movement. Shannon’s new book, Fired Up, is a call to action for women everywhere who are ready to turn their spark into action, but aren’t sure where to start. Jessi and Shannon discuss: Shannon’s journey from corporate PR to grassroots activism The power of starting before you feel ready Why burnout can be a turning point How women, especially mothers, are the hidden engine of societal change Lessons from more than a decade of advocacy and organizing Join the conversation at Hello Monday Office Hours. Catch us Wednesday at 3 PM ET on the LinkedIn News Page. See you there.

34 mins

23 June Finished

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