95% of Creative People Struggle With THIS | Wieden+Kennedy's Neal Arthur
29 October - 58 minsWhat if the real challenge of creativity isn’t coming up with ideas… but creating the conditions where people believe in them enough to fight for them?
Today, we sit down with Neal Arthur, Global CEO of Wieden+Kennedy, the iconic creative agency behind culture-shaping work from Nike’s “Just Do It” to Coca-Cola and McDonald’s. Neal leads one of the world’s most inventive creative agencies, yet his lens on creativity isn’t about chasing brilliance. It’s about building the trust, safety, and belonging that allow great ideas to surface — and stick.
We dig into how he unlocks creativity in a world changing rapidly with AI: the tension between stability and risk, how leaders create conditions fo...
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