Why Electric Cars Need Behavioural Science, Not Bigger Batteries!
20 October - 52 minsIn this week’s episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.
Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation.
00:00 - Introduction
02:04 - What is behavioral economics?
03:08 - Range anxiety: Solving for anxiety, not range
06:32 - Why speeding barely s...
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