Hasbro's CEO lets AI Peppa Pig help design toys Image

Hasbro's CEO lets AI Peppa Pig help design toys

9 March - 1 hour 12 mins
Podcast Series Decoder with Nilay Patel

Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far.

But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture, and in the video game market, which seems to be in a more or less permanent state of crisis. 

Read the full interview transcript on The Verge.

Links: 

Chris Cocks on Decoder (2023) | The Verge

Hasbro just made a massive ‘Harry Potter’ Announcement | Parade

Businesses push for tariff refunds...

1 hour 12 mins

Series Episodes

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