23andMe's Fatal Flaw | Guess Who’s Back | 3

Plagued by low sales of its genetic tests, 23andMe adopts a bold new plan: slash prices and enter the pharmaceutical industry. But with investors nervous, can CEO Anne Wojcicki keep the show going long enough to make her DNA dream pay off? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Silicon Valley power-player Anne Wojcicki sees gold in genetics, she forms 23andMe. She wants to bring genetic testing to the masses. But behind the hype and celebrity endorsements, can she build a company that’s selling more than just an expensive novelty product?  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After AT&T takes over Time Warner in 2018, the media company decides it's time to enter the streaming wars. They don’t have the brand recognition that Disney has, but they do have HBO, considered the most prestigious cable television on the market. But transforming a niche brand like HBO into a broad-based streaming service is a massive marketing challenge — made even harder by the Covid lockdowns. Meanwhile, the head of a low-brow cable empire has his eye on Warner Media as an acquisition.   Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inspired by Wondery’s hit podcast Against the Odds—learn how to survive whatever nature can throw at you through gut-twisting true stories of survival on the brink How to Survive Against the Odds places you at the center of fifteen real life-or-death scenarios. Each story explores the physiological responses of the human body under unbearable conditions, how to counteract them, and strategies for survival from doctors and psychologists. Through these tales, we see the grit, willpower, and know-how needed to navigate out of a host of merciless situations. This invaluable survival guide includes tips on how to endure being:ADRIFT AT SEA: Learn how to cure turtle meat, procure potable water, and survive on a life raft.MAULED BY A BEAR: Black bears? Fight back. Grizzly bears? Play dead. Polar bears? Start praying. You’ll learn how to triage wounds using the MARCH method and how to spot the difference between a bear’s bluff charge and an actual attack.BURIED BY AN EARTHQUAKE: Find out how to survive the initial crush, maintain your sanity if trapped under the rubble, and “think away your hunger.”And so much more! This might just be the most important book you’ll ever read. Armed with the information in How to Survive Against the Odds and when faced with similar threats, you may also find that you have what it takes to defy death and live to tell your story. Order your copy of HOW TO SURVIVE AGAINST THE ODDS now at  Wondery.fm/survivalguidebook  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After Netflix poaches Shonda Rimes, one of the most successful television producers on ABC, a Disney-owned network, Disney decides it can’t just sit back and let Netflix keep eating into their market share. Disney CEO Bob Iger decides that Disney is going to launch its own streaming service, Disney+, in 2019. With its strong brand loyalty and vast library of content, Disney seems poised to give Netflix a run for its money. But upending its entire business model is complicated and a messy leadership transition adds even more drama to Disney’s attempt to dominate streaming.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.