What is the Town & City Gift Card?
5 February - 8 mins
Podcast Series
Breakfast Business with Joe Lynam
Does your local chamber or business lobby group want to encourage people to spend more money in the locality? How about a type of payment card which can only be spent in a very specific area? That's the idea being used by Chambers in Ireland in its new Town & City Gift Card. It’s being created by a company called Miconex Ireland using MasterCard technology. But will it work and create a localised Euro spending system?
All to discuss with Colin Munro the Chief Executive of Miconex.
Series Episodes
