SPI 768: Ditch the D Word—"Discounts"
15 March - 13 mins#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can work wonders for your sales. So why would we want to remove this tool from our marketing arsenal? Listen in on this session for a behind-the-scenes look at what we're doing at SPI and the cohort-based model that's replaced discounts for us! This has been an incredible business move and a massive boost to our student and community member success rates. Of course, offering products at a lower price point still makes sense in some very specific scenarios. Tune in to also get my thoughts on when to use discounts in your product lifecycle. Don't miss...
Series Episodes
SPI 784: Find Your Champions
Don't underestimate the power of knowing somebody who knows somebody if you want to build relationships that can fast-track your success!
16 mins
10 May Finished
SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire
Kevin Espiritu shares a look at his 10x growth and the physical product empire he's building in the gardening space.
49 mins
8 May Finished
SPI 782: A Wild Situation at Lunch
Today, I get an embarrassing real-life story off my chest and discuss leading with empathy to deal with trolls and haters online.
10 mins
3 May Finished
SPI 781: The Future of VOICE Content in the Age of AI with Mike and Izabela from Music Radio Creative
Mike and Izabela Russell discuss becoming irreplaceable in your niche and leveraging AI tools to level up your business.
49 mins
1 May Finished
SPI 780: 10x is Easier than 2x
Today, I uncover the top business and growth strategies from one of the most influential books in business right now, 10x is Easier than 2x.
15 mins
26 April Finished
SPI 779: Building a Brand that Other Brands Want to Work With — with Justin Moore
Justin Moore shares how he's building a business around his brand deal and sponsorship expertise, plus how you can leverage his strategies.
49 mins
24 April Finished
