EE452 - The 5-Year, £60m Fragrance Empire with Connor Martin, The Essence Vault
9 October
Podcast Series
The Entrepreneur Experiment
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Connor Martin, founder of The JAQ Group, home to the viral fragrance brand The Essence Vault, as well as Thomson Carter and Liquid London.
From selling wax melts at a Saturday market to building a £60 million e-commerce empire in just five years, Connor’s story is a masterclass in resourcefulness, experimentation, and resilience.
He reveals how he turned a £16,000 credit card experiment into one of the UK’s most successful fragrance groups, scaled during COVID by pure instinct, and rebuilt after nearly losing everything in a logistics nightmare. Connor also shares how he applies ruthless efficiency, “fail fast” culture...
Series Episodes
