EE450 - From Market Stall to 75 Employees: The Rise of Oishii Sushi
2 October
Podcast Series
The Entrepreneur Experiment
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Ciara Troy, founder of Oishii Sushi, to uncover the 19-year journey of building Ireland’s most recognisable sushi brand.
From her first Saturday market in Greystones to supplying nationwide through Lidl, Aldi, Tesco, and Spar, Ciara shares the grit, resilience, and fearless naivety that kept her going through long days, cashflow struggles, and van deliveries at dawn.
She opens up about the pivotal lessons learned along the way: from cutting sushi rolls by hand on chopping boards to investing in her first machines, from maxing out family credit cards to securing Enterprise Ireland support, and from nearly burning out to...
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