Aristotle’s Art of Self-Persuasion — How to Use Ancient Rhetoric to Change Your Life Image

Aristotle’s Art of Self-Persuasion — How to Use Ancient Rhetoric to Change Your Life

19 August - 51 mins
Podcast Series The Art of Manliness

The ancient art of rhetoric has shaped political policies, influenced social movements, structured legal arguments, and molded cultural narratives throughout history. It's been used for three thousand years to persuade other people to change their lives.

But what if you could use it to persuade yourself?

My guest today says you can. Jay Heinrichs is the author of Aristotle's Guide to Self-Persuasion, and he explains how the same rhetorical techniques that great leaders and orators have used for millennia can be turned inward to help you change your life. We discuss how to identify your "soul" as your internal audience, use the concept of kairos to turn chaos into opportunity, create hyperb...

51 mins

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