452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
23 February - 1 hour 2 mins👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/
What does it actually take to build a wedding planning brand that people trust at the highest level?
Rena Wiser didn't inherit it. She didn't shortcut it. She earned it.
After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode, she breaks down what most planners get wrong about branding, pricing, networking, and vendor relationships.
If you want to get out of the middle market, this conversation hits all three pillars of the Exposure Triangle: Work, Brand, and Network.
We talk about:
• Starting at the bottom an...
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