Do You Really Know Your ICP? Why It Matters and How to Find Out Image

Do You Really Know Your ICP? Why It Matters and How to Find Out

7 May - 35 mins
Podcast Series a16z Podcast

Your ideal customer profile (ICP) is the north star for your entire company: it determines who you’re building for and selling to. Though most growth-stage founders think they know who their ICP is, very few know how to update and refine it to keep the company focused as they grow—which can lead to a lot of headaches down the road.

In this debut episode of a16z Growth’s new company scaling podcast, the a16z Guide to Growth, a16z's Joe Morrissey (General Partner, a16z Growth), Michael King (Partner, Go-to-Market Network), and Mark Regan (Partner, a16z Growth) break down why ICP misalignment is often the hidden cause of common problems across the entire company, from pipeline gaps and bloated...

35 mins

Series Episodes

Startups & Defense: Katherine Boyle on TBPN

Startups & Defense: Katherine Boyle on TBPN

In this episode of the a16z Podcast, we’re sharing Katherine Boyle’s recent interview on TBPN. Katherine—General Partner at a16z and the architect of the American Dynamism thesis—joins hosts John Coogan and Jordi Hays to discuss the state of the movement today. They cover the Department of Defense’s sweeping reform efforts, the role of startups in national security, and why American Dynamism is just getting started. From procurement reform to reindustrialization, this wide-ranging conversation explores how founders and investors are reshaping the future in service of the national interest.

33 mins

7 May Finished

The Software Crisis Behind America's Infrastructure

The Software Crisis Behind America's Infrastructure

Today’s critical infrastructure—air traffic, logistics, defense—is powered by legacy software. And that’s a problem. In this episode, recorded live at the a16z American Dynamism Summit, a16z partner Leila Hay sits down with Phillip Buckendorf, CEO of Air Space Intelligence, and Lt. Gen. Leonard J. Kosinski (Ret.), ASI’s Chief Strategy Officer and former Director for Logistics on the Joint Staff for the Pentagon. They explore why software is now a weapon system, how dual-use tech can harden both civilian and military infrastructure, and what happens if we don’t modernize fast enough.

40 mins

30 April Finished

What Comes After Mobile? Meta’s Andrew Bosworth on AI and Consumer Tech

What Comes After Mobile? Meta’s Andrew Bosworth on AI and Consumer Tech

Are we nearing the end of the smartphone era? In this episode, a16z Growth General Partner David George talks with Meta CTO Andrew “Boz” Bosworth about what comes after apps and touchscreens. From smart glasses to AR headsets, Boz shares how AI is powering a new wave of computing—one that’s ambient, agentic, and driven by human intent. They explore what it takes to build for this future, the risks of changing interaction models, and why the next big platform shift may already be in motion. This episode is part of our AI Revolution series, where we explore how industry leaders are leveraging generative AI to steer innovation and navigate the next major platform shift. Discover more insights and content from the AI Revolution series at a16z.com/AIRevolution.

32 mins

24 April Finished

The Dual-Use Founder: Vets Now Building For America

The Dual-Use Founder: Vets Now Building For America

In today’s world, the battlefield extends far beyond war zones—it’s embedded in our tech stacks, supply chains, and airspace security systems. So who better to solve these modern challenges than those who’ve served on the front lines? Recorded live at the third annual American Dynamism Summit in Washington D.C., this episode features a16z’s Matt Shortal—a veteran himself—moderating a conversation with three founders who transitioned from military service to building cutting-edge defense startups: -John Doyle, founder & CEO of Cape -David Tuttle, cofounder & CEO of Rune -Grant Jordan, founder & CEO of SkySafe The panel covers their journeys from service to startups, how their time in uniform shaped what they chose to build, and whether veterans should go straight into entrepreneurship—or stop first at places like Palantir or Anduril. They also discuss how Ukraine changed the game, how dual-use tech is shifting the innovation landscape, and how to instill trust and culture in mission-driven companies. The big question: how do we win the next war—the asymmetric, fast-moving, tech-enabled kind—and build the industrial base we need to do it?

37 mins

16 April Finished

The Future of Drone Warfare

The Future of Drone Warfare

War has always been shaped by technology—from steel and gunpowder to GPS and nuclear weapons. But the decisive technologies of tomorrow aren’t coming—they’re already here. In this episode, recorded live at our third annual American Dynamism Summit, a16z’s Senior National Security Advisor Matt Cronin sits down with Ryan Tseng (cofounder & CEO, Shield AI) and Adam Bry (cofounder & CEO, Skydio) to discuss the rise of autonomous drones, AI-driven warfare, and the escalating great power competition with China. They cover: -Why drones are reshaping the battlefield in Ukraine, Israel, and beyond -The asymmetry of $1,000 drones taking out $10M tanks -Why U.S. drone production lags China—and how to catch up -The ethical and tactical implications of autonomy in combat -What it will take to reindustrialize America and maintain deterrence If the future of warfare is software-defined, who writes that software—and who deploys it first—matters more than ever.

40 mins

9 April Finished

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