SPI 776: The Perfect Bonus Sandwich
12 April - 15 mins#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sandwich. With this strategy, you'll select the best perks to complement your main product and avoid mistakes many entrepreneurs make! So, what are the bonuses that customers actually want? When should...
Series Episodes
SPI 786: Pivoting to Follow Your Passion with Amy Nelson—SPI Pro Expert in Residence
Amy Nelson discusses overcoming challenges to follow your passion in business and spend more time working on the things that matter to you.
40 mins
17 May Finished
SPI 785: Small Tweaks for Big Sales with Brian Moran from SamCart
Brian Moran shares strategies for leveling up your checkout process and shopping cart experience to get more buyers and increase sales.
36 mins
15 May Finished
SPI 784: Find Your Champions
Don't underestimate the power of knowing somebody who knows somebody if you want to build relationships that can fast-track your success!
16 mins
10 May Finished
SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire
Kevin Espiritu shares a look at his 10x growth and the physical product empire he's building in the gardening space.
49 mins
8 May Finished
SPI 782: A Wild Situation at Lunch
Today, I get an embarrassing real-life story off my chest and discuss leading with empathy to deal with trolls and haters online.
10 mins
3 May Finished
SPI 781: The Future of VOICE Content in the Age of AI with Mike and Izabela from Music Radio Creative
Mike and Izabela Russell discuss becoming irreplaceable in your niche and leveraging AI tools to level up your business.
49 mins
1 May Finished
