The Persuasion Trick That Took Sales From 15% to 55% | Robert Cialdini
6 November - 1 hour 53 minsTwo small words and one pause cut a restaurant’s no-shows by 67%, and the science of persuasion behind that will change how you ask for things.
Dr. Robert Cialdini, a research psychologist who wrote Influence: The New and Expanded Psychology of Persuasion, sat down with Lewis to walk through the seven principles he found after secretly training in sales programs. Lewis credits the book with turning his broke, couch-surfing years into a business that took off within months.
Kids handed a balloon at the door led their parents to buy 25% more food, and asking “Do you support the Boy Scouts?” lifted popcorn sales from 15% to 55%. Cialdini shares why you should ask for advice instead of feedbac...
Series Episodes
Public Speaking Is a Skill, Not a Personality | Vinh Giang
Vinh Giang is a communication and public speaking coach and former magician who wrote Before We Forget How to Connect. Communication is a set of temporary behaviors that can be changed, though habits repeated for decades become invisible to the speaker. Topics include his four pillars of voice, body, storytelling and listening, the Spark, Point, Link storytelling method, neutral ears, reviewing recorded video, and Toastmasters table topics.
1 hour 19 mins
4 November Finished
Consciousness Beyond the Brain: What Nearly Dying Taught Me | Robert Greene
Robert Greene is the author of The Law of the Sublime and was the first guest on The School of Greatness. The sublime is a feeling of awe that comes from seeing the world with new eyes, and a bond with something larger than the ego eases the misery that disconnection breeds. Topics include the death sublime, the false sublime versus the true sublime, panpsychism, Bruce Greyson’s near-death research, the Pamela Reynolds case and the Eleusinian Mysteries.
1 hour 22 mins
2 November Finished
What 2,000 Episodes Taught Me About Greatness and Consistency | Lewis Howes
Lewis Howes, host of The School of Greatness and author of Make Money Easy, marks 2,000 episodes of the show with lessons on consistency and service. Greatness comes from using unique gifts to serve others, and showing up consistently matters more than feeling ready. Named touchpoints include The Mask of Masculinity, The Greatest Mindset, the Summit of Greatness, and his years on the USA National Team in team handball.
1 hour 10 mins
30 October Finished
You Can't Buy Inner Peace, Here's How to Find It | Yung Pueblo
Yung Pueblo is the author of Journey: The Year That Changes Everything and a long-term daily meditator. Inner peace is the spaciousness to witness tension without letting it control reactions. Topics include Vipassana silent retreats, impermanence, the four elements framework from Journey, and a four stage process for designing a life through intention, action, consistency and letting go.
53 mins
28 October Finished
Let Go of Expectations and Attract What You Desire | Lewis Howes
Lewis Howes, host of The School of Greatness and author of Make Money Easy, examines why unspoken expectations leave hardworking people feeling stuck and resentful. Releasing demands on timing and outcome while keeping the effort high makes room for good things to arrive. Topics include the silent contracts journaling exercise, the “Would you be willing to” ask, therapy at the start of a relationship, and the book Eight Dates.
46 mins
26 October Finished
