The School of Greatness

Lil Jon is the award winning producer and global hype master known as the King of Crunk, behind the hits Yeah and Turn Down for What. Happiness follows a chosen mindset, because the energy a person puts out, whether gratitude or doubt, is what comes back. The conversation covers daily affirmations inside a copper pyramid, binaural beats, the meditation album Total Meditation with Kabir Sehgal, and his memoir I Only Shout So You Can Hear Me.

Tiffany Aliche is the author of Get Good With Money and a former preschool teacher. Shame shields solutions, so money problems grow in secrecy until someone says them out loud and asks for help. The conversation covers post-traumatic broke syndrome, corrective experiences, Maslow's hierarchy of needs, writing a plan for money before it arrives, The One Week Budget and The Budgetnista.

Robert Cialdini is a retired research psychologist who studied influence by training incognito in sales and fundraising programs. Persuasion works best when a communicator gives first and builds a shared sense of unity before making a request. The conversation covers reciprocity, social proof, scarcity, loss aversion, the unity principle, his books Influence and Pre-Suasion, the Gordon's Restaurant no-show study and Bose ad tests.

Vinh Giang is a communication and public speaking coach and former magician who wrote Before We Forget How to Connect. Communication is a set of temporary behaviors that can be changed, though habits repeated for decades become invisible to the speaker. Topics include his four pillars of voice, body, storytelling and listening, the Spark, Point, Link storytelling method, neutral ears, reviewing recorded video, and Toastmasters table topics.

Robert Greene is the author of The Law of the Sublime and was the first guest on The School of Greatness. The sublime is a feeling of awe that comes from seeing the world with new eyes, and a bond with something larger than the ego eases the misery that disconnection breeds. Topics include the death sublime, the false sublime versus the true sublime, panpsychism, Bruce Greyson’s near-death research, the Pamela Reynolds case and the Eleusinian Mysteries.