Listen Now: The Best Idea Yet Image

Listen Now: The Best Idea Yet

22 October 2024 - 6 mins
Podcast Series Business Wars

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all ti...

6 mins

Series Episodes

F1 vs NASCAR | Start Your Engines | 1

F1 vs NASCAR | Start Your Engines | 1

When moonshine runners turn stock car racers, Bill France creates NASCAR and turns it into America’s top motorsport. Meanwhile, in Europe, another canny operator – Bernie Ecclestone – is fighting to bend Formula One to his will. If you’d like to hear more about the high-stakes drama of F1, we recommend the audiobook version of The Formula. You can listen right now on Audible. https://www.audible.com/pd/The-Formula-Audiobook/B0C834FDPB?srsltid=AfmBOopWNQLsloHzpZvxk0E1_mHodmgMgrcJUH-ue6AHQHwnX86ov_TZ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

47 mins

13 May Finished

Bumble's Stumble | The Sting | 2

Bumble's Stumble | The Sting | 2

It’s 2024 and Bumble’s users are increasingly frustrated by matches that go nowhere. Investors are equally uneasy as the stock price cascades from its post-IPO highs. In response, new CEO Lidiane Jones rolls out a rebrand with a major change. But the rollout faces a backlash and the company’s slide continues. Founder Whitney Wolfe Herd returns to save her company and to find out whether an app built on human connection can be rescued by AI. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42 mins

6 May Finished

Bumble's Stumble | The Queen Bee | 1

Bumble's Stumble | The Queen Bee | 1

It’s 2014 and twenty-four-year-old Whitney Wolfe sues Tinder for harassment, sending shockwaves through Silicon Valley. She walks away with a settlement but pays a high personal price for taking on the “boy’s club” culture in tech. That leads Wolfe to launch Bumble, an app with a radical feature — women make the first move. Bumble attracts millions of users and has a blockbuster IPO. But as the Bumble “Hive” grows, the pressure to scale takes its toll, and onlookers wonder: Can Bumble survive without its Queen Bee? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43 mins

29 April Finished

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic helped kick off an NA craze that’s seen more and more alcohol-free beers, botanicals and mocktails infusing beverage menus. But does the trend have staying power? Kate Bernot is a food and beverage reporter and analyst with Feel Goods Insights. Kate’s covered the beer industry for Bon Appetit, The Washington Post, VinePair, and more. She’ll tap into how to make a great NA brew, how Athletic changed the game, and how the industry is adapting. To learn more about Kate’s work visit: www.katebernot.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42 mins

23 April Finished

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work  | 2

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2

With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights set on the U.S. And Athletic wants to prove it can compete not just with the alcohol industry, but against all beverages.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

38 mins

22 April Finished

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

36 mins

15 April Finished

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