Marissa Vosper: Co-Founder of Negative Underwear

This week, we are giving a second listen to our very special episode with Claudia Sulewski. Sulewski is the founder of Cyklar, a bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Sulewski’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles for hit shows like Shrinking and directing music videos for her fiancé, Grammy Award–winning artist Finneas O’Connell. Her career has now come full circle with Cyklar after years of filming GRWM videos and self-care routines for her millions of loyal followers. Since Sulewski was on the show, Cyklar has officially launched in Sephora and gone viral on social media several times over. Be sure to check our Instagram, @secondlifepod, for updates on our return date.

This week on The Who What Wear Podcast, Hillary Kerr chats with celebrity stylist Molly Dickson, whose client roster includes the likes of Lana Del Rey, Sydney Sweeney, Sadie Sink, and, most recently, Lexi Minetree on her Elle press tour. Today, Dickson’s giving us the rundown on everything that went into dressing the new Elle Woods—from paying homage to Legally Blonde on the red carpet to pulling inspiration from early 2000s Reese Witherspoon. Plus, she shares the perfect Y2K pieces she pulled from Witherspoon’s personal archives.  Listen to Molly’s previous episode here! Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Cassandra Morales Thurswell is the founder and CEO of Kitsch. However, before starting her haircare and accessories brand, she founded several entrepreneurial endeavors: She opened a restaurant and boutique with her mother, launched a jewelry business, worked at a clothing store, and managed a cupcake shop. She then transitioned to running a series of small businesses, including a spray-tanning company and an inspirational-quote scarf brand, before taking a job designing jewelry for retailers like Forever 21 and Urban Outfitters. At age 25, she started Kitsch with $30,000 in savings and a handmade hair tie. The brand gained traction, and today, Kitsch generates over $500 million in annual revenue, is in 32,000 retail stores across 92 countries, and is the largest self-funded, female-owned beauty brand in the world.

This week on the Who What Wear Podcast, Who What Wear Shopping Director Bobby Schuessler sits down with Nordstrom Fashion Director Linda Cui Zhang to talk about Nordstrom's 125th Anniversary Sale. Cui Zhang and Schuessler give the full rundown on everything from the trends in the 9 to Know section to the 50 new brands debuting in the sale. Plus, Cui Zhang is sharing the one item she would recommend everyone buys from this year's sale. Make sure to shop  Nordstrom's 125th Anniversary Sale, starting July 18.  Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Lauren Wang is the CEO and founder of period-product brand The Flex Company. Before even graduating college, Wang held several positions. At just age 15, she freelanced as an HTML website builder. Then during college, she took classes at night while working for IBM and Coca-Cola on their respective marketing teams. A couple years after graduating college, she moved to San Francisco to work in tech at companies such as Autodesk and Upwork. In 2013, after many years of struggling to find period products that worked for her, Wang came up with her initial idea for a better period product. She spent the next year researching the menstrual-hygiene industry, and in 2015, she quit her corporate job to found Flex. In October of 2016, the company began shipping its first product: the Flex Disc. As the company continued to grow, it released its Flex Cup product line and expanded into new categories, and Wang was named an Ernst & Young Entrepreneur of the Year for the Los Angeles region in 2023.