BONUS: The Who What Wear Podcast: Alex Bovaird Returns! The White Lotus Costume Designer on Every Fashion Easter Egg in Season 3 and the Impact of Her Costumes

Priscilla Tsai is the CEO and founder of the skincare brand Cocokind. Before she started her company, Tsai worked on Wall Street as an equity research analyst. She had always wanted to be an entrepreneur, and after years of feeling isolated by the beauty industry due to her acne and sensitive skin, she decided to start her own skincare brand. In 2014, Tsai left her finance career to start Cocokind with the goal of developing simple products that felt like a prestige experience at an accessible price point. The brand quickly gained traction on social media and developed a loyal customer base. Then, in 2019, Target began stocking Cocokind products. A few years later, in 2022, Cocokind launched in Ulta Beauty as well. Today, Cocokind’s products are available at every Target and Ulta in the United States, as well as having a huge retail presence at Whole Foods.

This week, Hillary Kerr hosts Evereve co-founder Megan Tamte and Who What Wear's Executive Editorial and Style Director Lauren Eggertsen to delve into the results of Evereve’s national fashion survey. Evereve, a fast-growing womenswear retailer based in Minnesota, offers its own collection alongside 150+ brands across more than 100 stores nationwide and online. Tamte and the Evereve team conducted a survey to understand the real problems women face when shopping and getting dressed, and she’s sharing the results with us today. In a roundtable discussion, the trio addresses the responsibilities that fashion companies have to truly listen to their customers, shares which brands are getting it right, and offers practical advice for overcoming fashion confusion.  Watch this episode here on our new YouTube channel, and make sure to subscribe!

Monica Dinsmore is the head of esports at EA, or Electronic Arts. Before working in gaming, Dinsmore worked in the tech industry during the dot-com boom of the late 1990s and then transitioned into finance for nearly 15 years. She then pivoted to the gaming industry with a move to Riot Games, working on League of Legends and eventually working her way up to head of publishing for esports Europe. After realizing her passion for the esports world, she got an opportunity to move to EA, known for its real-life sports titles like Madden NFL, and ultimately became the head of esports. Since Dinsmore arrived at EA, the company has broken engagement records for its esports brands. Today, she’s been in the esports world for over a decade and continues to find innovative ways to expand the industry and reach new audiences.

In this episode, Who What Wear cofounder ⁠Hillary Kerr⁠⁠ sits down with style correspondent and red carpet expert Zanna Roberts Rassi to talk all things 2026 award season. Rassi discusses the buzzy stylists of the season, dissects fashion Easter eggs you may have missed, and brings us behind the scenes of what it’s really like to be in person on the red carpet.  Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Jessie Randall is the cofounder and chief creative officer of the global lifestyle brand Loeffler Randall. Before she started her company, Randall began her career in advertising but, after a few years, made the leap into the fashion industry. Starting from scratch as an intern at Katayone Adeli, while also taking fashion classes, she then transitioned to Banana Republic, working as a junior designer. However, in 2005, alongside her husband, she decided to start her own footwear company, which quickly garnered recognition and expanded beyond shoes into the global success it is today. In 2007, she was awarded the CFDA Swarovski Award for Accessory Design, and in 2022, British Vogue dubbed the brand's Camellia heel “one of the best-selling bridal shoes in the world.” Currently, Loeffler Randall products are sold worldwide across retailers such as Nordstrom and Bergdorf Goodman as well as in its own digital and physical retail stores.