If You Give a Mouse a Cookie… Will He Want a Welfare Check?

The delicious, healthful prune has long had a cross to bear: It’s best known for making people poop. In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig.  In a world where every product and person increasingly believes it’s one good rebrand away from changing how they are seen, the story of the prune’s attempt to become the “dried plum” is a telling tale about the impossibility of escaping who you really are—and the freedom that comes with self-acceptance.  You’ll hear from Richard Peterson, retired Executive Director of the California Prune Board; food writer and chef David Liebovitz; lawyer and lobbyist Dan Haley; and Kiaran Locy, Director of Brand and Industry Communications at the California Prune Board. This episode was written by Willa Paskin. It was edited by Evan Chung, our supervising producer. It was produced by Katie Shepherd. Decoder Ring is also produced by Max Freedman. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at [email protected] or leave a message on our hotline at (347) 460-7281. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Sources for This Episode Barry, Dave. Dave Barry Hits Below the Beltway, Ballantine Books, 2002.  Brasher, Philip. “FDA Approves Prune Name Change,” ABC News, Feb. 1, 2001.  Brasher, Philip. “Where's the beef? Kids give prune burgers the taste test,” Associated Press, Jan 29, 2002.  Cimons, Marlene. “A New Wrinkle for the Prune Industry,” Los Angeles Times, Dec. 21, 1999. Crespi, John M., Harry M. Kaiser, Julian M. Alston, and  Richard J. Sexton. “The Evaluation of Prune Promotion by the California Dried Plum Board,” The Economics of Commodity Promotion Programs: Lessons from California, Peter Lang USA, 2005.  Davis, Glenn. “French History in Your City: San Jose, California - the Pellier Brothers,” Yale National Initiative, Sep. 2015.  Fabricant, Florence. “In France, the Prune Holds a Noble Station,” The New York Times, Oct. 31, 2001. Fabricant, Florence. “Responsible Party: Richard Peterson; Rejuvenating The Humble Prune,” The New York Times, Aug. 13, 2000.  Fabricant, Florence. “Underapprecaited: The Humble Prune,” The New York Times, Oct. 12, 1983. A Fortune In Two Old Trunks. Sunsweet, 1947.   Fullan, Genevieve. “In Defense of Prunes,” Eater, Jun 21, 2022.  Gellene, Denise. “New Wrinkle in an Old Story,” Los Angeles Times, Oct 16, 1997.  Good Wrinkles. Sunsweet, 1951.  Kamen, Al. “Sunday in the Loop: Plum Outta Luck,” Washington Post, Dec. 11, 1999.  Koger, Chris. “Dried plums no longer: California prunes have new brand,” The Packer, Nov. 15, 2022.  Lucas, Greg. “Who'd Have Thought? Pruneburgers / Juicy, tender and low-fat, they're surprising hits in school cafeterias,” San Francisco Chronicle, Aug. 9, 1999. Martin, Ronda Beaman. “Stan Freberg—His Credits and Contributions to Advertising,” M.A. Thesis, Texas Tech University, Dec. 1986.  McKay, Leonard. “Louis Pellier,” San Jose Inside, Sep. 25, 2006. Morse, Rob. “Hold the prunes, hold the lettuce,” San Francisco Examiner, July 28, 1999.  “Prune gets $10 million makeover -- as dried plum,” CNN, Sep. 13, 2000. Rao, Tejal. “In Praise of the Prune,” The New York Times Magazine, Feb. 16, 2017. Roach, Mary. “The power of prunes,” Salon, Nov. 5, 1999. Waters, Michael. “When the Dried Plum Lobby Tried to Make Pruneburgers Happen,” Atlas Obscura, April 13, 2018.  Zasky, Jason. “Prunes: Turning Over a New Leaf,” Failure Magazine, Apr. 16, 2002. Hosted on Acast. See acast.com/privacy for more information.

Three weeks ago, U.S. Secretary of the Interior Doug Burgum shared an unusual tweet: a cartoon image of himself with his arm draped around a giant, anthropomorphized lump of coal. This piece of coal has big googly eyes and a smudge of a nose, and is wearing a safety vest and a hard hat. He is, frankly, adorable—and he has a name: Coalie. When Coalie first appeared on the internet, he went viral—ridiculed on social media, in newsletters, and even on late night talk shows. And that’s because this big-eyed, cute piece of coal was widely understood to be coal propaganda, a tool to soften the coal industry’s image. But the truth about Coalie is more complicated. His origins tell a story about what it’s like for federal employees to try to do their work while navigating the Trump administration’s agenda. Coalie may be widely seen as a mascot for coal mining, but that’s not what he was made for. In this episode, you’ll hear from Simone Randolph, Director of Communications for the Office of Surface Mining Reclamation and Enforcement (OSMRE); Sara Eckert, formerly of OSMRE; Slate staff writer Nitish Pahwa; and Leah Stokes, who researches climate and energy policy at the University of California, Santa Barbara and co-hosts the podcast A Matter of Degrees. Thank you to Daniel Raimi, Tony Ho Tran, and Hannah Northey. This episode was written by Willa Paskin and Evan Chung and produced by Evan Chung, Decoder Ring’s supervising producer. Our show is also produced by Max Freedman and Katie Shepherd. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at [email protected] or leave a message on our hotline at (347) 460-7281. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

It’s a weird time for culture. There is more of it than ever before, it’s more accessible than ever before, but so little of it feels original. New movies are based on old stories, new songs are recycling old hooks, and fashion trends are cycling so fast that everything’s in.  Has our culture grown stagnant? The author and culture critic W. David Marx thinks so.  His new book, Blank Space, argues that there is a “blank space” in the 21st century where cultural innovation should be. In this episode, David explains to Willa how culture change worked in the 20th century, what changed after the turn of the millennium, and what we might do about it.  This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at [email protected] or leave a message on our hotline at (347) 460-7281. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

We are really lucky to get lots of listener suggestions for the show, more good questions than we can possibly answer in a mailbag episode once or twice a year. So we’re starting a new segment we call… Decoder Rings Back! Every month, host Willa Paskin will personally call up a listener to answer their question.  In this inaugural installment of Decoder Rings Back, Willa calls up listener Dustin Malek about his cultural mystery: Why did the Mona Lisa, of all paintings, become the most famous in the world, bar none? Willa shares the story of daring heist that turned Leonardo da Vinci’s enigmatic smiling subject into a celebrity. Future episodes of Decoder Rings Back will only be available to Slate Plus subscribers. So if you want to be sure not to miss them, sign up for Slate Plus! You’ll get exclusive episodes and ad-free listening not just on our show, but all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify, or visit slate.com/decoderplus for access wherever you listen.  This episode was produced by Max Freedman. Decoder Ring is also produced by Katie Shepherd and Evan Chung, our supervising producer. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at [email protected] or leave a message on our hotline at (347) 460-7281. Sources for This Episode Cumming, Laura. “The man who stole the Mona Lisa,” The Guardian, August 5, 2011. Hoobler, Dorothy, and Thomas Hoobler. “Stealing Mona Lisa,” Vanity Fair, April 16, 2009. Hoobler, Dorothy, and Thomas Hoobler. The Crimes of Paris: A True Story of Murder, Theft, and Detection, Bison Books, 2010. Isaacson, Walter. Leonardo da Vinci, Simon & Schuster, 2018. Roberts, Sam. “Happy Birthday to the Man Who Stole the Mona Lisa and Took It to Italy,” The New York Times, October 7, 2022. Sassoon, Donald. “Mona Lisa: The Best-Known Girl in the Whole Wide World,” History Workshop Journal, Spring 2001. Sassoon, Donald. Mona Lisa: The History of the World’s Most Famous Painting, HarperCollins, 2016. “The Theft That Made The 'Mona Lisa' A Masterpiece,” NPR, July 30, 2011. Zug, James. “Stolen: How the Mona Lisa Became the World’s Most Famous Painting,” Smithsonian Magazine, June 15, 2011. Hosted on Acast. See acast.com/privacy for more information.

We can’t make this show without you, our listeners. Today, you can help support Decoder Ring – and get a really good deal. To join Slate Plus for just $59/year, visit slate.com/decoderplus on December 31st and type in the promo code DECODER50 at checkout. Slate Plus members get to listen to episodes of Decoder Ring (and all your favorite Slate podcasts!) with no ads, and get access to exclusive bonus episodes. You can join Slate Plus at any time from the Decoder Ring show page on Apple Podcasts or Spotify, but the discount code DECODER50 will only work through the end of 2025. Subscribe today at slate.com/decoderplus. Hosted on Acast. See acast.com/privacy for more information.