Encore: Hershey's vs Mars | Mars Attacks! | 4 Image

Encore: Hershey's vs Mars | Mars Attacks! | 4

5 January 2022 - 26 mins
Podcast Series Business Wars

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.

And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.

The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?

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26 mins

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